Wednesday, December 25, 2019

Discussing Texas V. Johnson Essay - 1632 Words

Discussing Texas v. Johnson This paper will dive in and analyze the decision of the U.S. Supreme Court in the case, Texas v. Johnson, and the still active controversy among the public concerning what circumstances state governments and the federal government have the right to constitutionally prohibit the burning or other form of desecration to the American Flag. Under its decision in Texas v. Johnson the later ruling in the case of United States v. Eichman, in 1990, the Supreme Court had ruled that government can not bring criminal prosecutions against those whom burn or desecrate the American flag so long as they are engaged in expressions of political views without abridging the right of free speech guaranteed under the First Amendment to the United States Constitution at the time. These rulings have sparked public controversy over whether the Court has gone beyond its correct constitutional role and multiple proposed constitutional amendments to overturn the Court s decisions which have failed to pass due to lack of majority. In 1984, Marxist Gregory Johnson, a known radical participated outside of the Republican National Convention in Dallas to perform a political demonstration against policies of the administration of Ronald Reagan and certain Dallas corporations. During this time, Gregory burned an American flag, was arrested, tried and convicted in a Dallas court of a violation of Texas Penal Code Ann. sec. 42.09(a)(3) and sentenced to one year in prison. ThatShow MoreRelatedEssay on Hate Speech is the Price We Must Pay for Freedom of Speech2302 Words   |  10 Pagesimportant? Many views exist and are hotly debated, but most agree that this amendment has enabled some of the best things in the history of our country to be said; and ultimately done. However it has also enabled some of the worst.   Ã‚  Ã‚  Ã‚  Ã‚  When discussing hate speech one has to address fighting words. Fighting words are words that the Supreme Court believes that even the mere utterance of them will inflict injury or incite an immediate breach of the peace. The court also believes these words areRead MoreCan the Power of the Supreme Court Be Justified in a Democracy1375 Words   |  6 Pagesto have to create a ruling on this issue which many commentators believed would be with Newdow however he lost custody making him unable to bring the case to the supreme court as his daughters education was no longer seen as his concern. When discussing the Supreme Courts powers, its ideological stance must be taken into consideration. The last 50 years has seen the court move from one which believed in judicial activism to one which now practices more judicial restraint. This is important as itRead MoreThe Bad Luck Kennedys Essay1236 Words   |  5 Pagessad to see a well-respected family go through such tragedies, its almost as the world was plotting against these people. In this essay, I will be talking about the multitude of the happenings in this strangely voodooed family. This essay will be discussing the strange happenings to this family from the early half of the twentieth century to more recent times; chronicling the trials and tribulations this family has gone through over these many, many years. To start this essay, well be talking aboutRead More Hate Crimes and The Mitchell v. Wisconsin Decision Essay example5764 Words   |  24 PagesHate Crimes and The Mitchell v. Wisconsin Decision The American Heritage Dictionary defines hate as intense dislike or animosity. However, defining hate as the basis for a crime is not as easy without possibly jeopardizing constitutional rights in the process. Hate crime laws generally add enhanced punishments to existing statues. A hate crime law seeks to treat a crime, if it can be demonstrated that the offense was a hate crime differently from the way it would be treated under ordinary criminalRead MoreResearch Outline Gay Marriage Essay2797 Words   |  12 Pagescouples; marriage is one of the basic civil rights and denying any American that right is unconstitutional. Issue 1: Legislative History First Push For Marriage Rights â€Å"In 1942 the U.S. Supreme Court ruled in Skinner v. Oklahoma that marriage is â€Å"one of the basic civil rights.† Loving v. Virginia, decided by the Supreme Court in 1967, ended race discrimination in marriage and also affirmed: â€Å"The freedom to marry has long been recognized as one of the vital personal rights essential to the orderlyRead MoreEssay on Political Maneuvering and the Civil Rights Act of 19642775 Words   |  12 Pagesthe DNA of Americans. This skepticism is not without reason – the actions of American politicians in the 1960s and 70s caused much of America to wonder about the motives of elected officials. However, such skepticism is rarely brought up when discussing the government’s participation in denouncing oppression against the African-American community. Most assume the government enforced equal opportunity for minorities out of compassion and humanity. However, much like the other major actions ofRead MoreThe Constitution And The Federal Government3242 Words   |  13 Pagesplace to settle disputes between the states over boundaries and trade, some States charged high taxes on the goods and people from other States. Another argument made by the Federalists was in James Madison’s essay number 10 in the Federalist Papers discussing how creation of a representative form of government could help the people as a whole against â€Å"factions† so one group could not develop too much power or influence over another. The Anti- Federalist argued the Constitution gave too much power toRead MoreBoyer Dbq Teacher Guide10764 Words   |  44 Pagesstudents will probably conclude that England’s efforts were most successful, though students should not be penalized for other conclusions, provided that they provide a persuasive rationale. Note the limits of the question in terms of place and time. Discussing the sugar colonies in the West Indies would be ruled out by the phrase â€Å"eastern seaboard of North America.† While the question focuses on colonies established prior to 1660, the documents refer to some things that happened later and a student couldRead MoreEssay about Affirmative Action: A Means to End Inequality4387 Words   |  18 Pagescollege students held rallies and protests, in support of and opposing affirmative action, leading up to legal briefs concerning the University of Michigan’s admissions policy were due to the U.S. Supreme Court in the cases of Grutter v. Bollinger and Gratz and Hamacher v. Bollinger (Anonymous 26). It is obvious that there is much conflict about issues relating to affirmative action, and many arguments exist about whether or not it is effective in eliminating inequality. Many argue that affirmativeRead MoreEqual Education for all Class Societies Essay2956 Words   |  12 Pagesmust understand the importance and significance it has on society. Laws have been previously passed to avoid unequal education and opportunity in the United States. The Elementary and Secondary Education Act was passed by President Lyndon B. Johnson in 1970 and is reauthorized every five years since its enactment. Abbreviated as ESEA, the act funds primary and secondary education. It also stresses equal access to education and establishes high standards and accountability. The bill also aims

Tuesday, December 17, 2019

Women Entrepreneurs And Social Incubators - 1879 Words

CHAPTER 2 LITERATURE REVIEW In this chapter literature on women entrepreneurs and social incubators is discussed. It also explains the conceptual framework and conceptual map of the study.. 2.1 Concept of Women Entrepreneur Women or a group of women who initiate, organize and operates a business enterprise is defined as Women Entrepreneurs’. The Government of India has defined women entrepreneurs as an enterprise owned and controlled by women having a minimum financial interest of 51 per cent of the capital and giving at least 51 per cent of the employment generated in the enterprise to women. â€Å"Women Entrepreneur† is a person who accepts challenging role to meet her personal needs and become economically independent† (Meenu Goyal and Jai Prakash, 2011, pp. [Gibve the page number.]). In India, these entrepreneurs are part of the larger sustainable development strategy employed by the policymakers. Evidence shows that Women entrepreneurship has already contributed to the economic growth across the world and women led enterprises are increasing in every country. These enterprises also created a large number of job opportunities in their respective economies. Apart from this, these enterprises also created new business solutions for the pressing social problems.Further in whole enterprises scenario, number of enterprises owned by women is very less compared to men. Government of India has implemented various schemes for development of such enterprises but impact is yet to beShow MoreRelatedWomen Entrepreneurs And Social Incubators Essay1851 Words   |  8 PagesIn this chapter literature on women entrepreneurs and social incubators is discussed. It also explains the conceptual framework and conceptual map of the study.. 2.1 Concept of Women Entrepreneur Women or a group of women who initiate, organize and operates a business enterprise is defined as Women Entrepreneurs’. The Government of India has defined women entrepreneurs as an enterprise owned and controlled by women having a minimum financial interest of 51 per cent of the capital and giving at leastRead MoreScope of Entrepreneurship Development2767 Words   |  12 Pages35 years – more than the entire population of the United States! Each person, in this bold new generation, will be in the prime of his or her life, striving for a better tomorrow – creating, in the process, new growth opportunities, for budding entrepreneurs! On the most conservative basis, our domestic consumption, in virtually any sector, has the potential to at least double, or treble, from current levels – perhaps, just to catch up with a country like China! Then, there is the entire global opportunityRead MoreA List Of The Au Projects And Policies1508 Words   |  7 PagesAfrica Initiative. The MAP originated from the G8 summit, Japan 2000.1 NEPAD’s key aims are to reduce poverty, and address developmental issues, Africa’s marginalization and women empowerment. Current economic projects of NEPAD for the continent include: The NEPAD Agriculture and Food Security Program, the Spanish fund for Women Empowerment, and the African Continental Free Trade Area and Boosting of Intra Africa Trade under the guardianship of the African Trade Policy Centre, UNECA. 2:2 NEPAD’sRead MoreSocial Entrepreneurship and Venture Capital2516 Words   |  11 PagesPaper on Social Entrepreneurship and Venture Capital/Start-Up Funding Nothing can be nobler than wanting to improve the conditions of the world both on an environmental and sociological level. Those individuals and businesses that choose to take on society s problems are a special breed and they face an uphill battle not only in performing their work, but finding the financial resources to grow the business so that it can fulfill its mission. This paper will examine the industry of social entrepreneurshipRead MoreEmerging Trends in Entrepreneurship4541 Words   |  19 Pagesextended to include social and political forms of entrepreneurial activity. Entrepreneurship ranges in scale from solo projects to major undertakings creating many job opportunities. Many kinds of organizations now exist to support would-be entrepreneurs, including specialized government agencies, business incubators, science parks, and some NGOs. Lately more holistic conceptualizations of entrepreneurship as a specific mindset resulting in entrepreneurial initiatives in the form of social entrepreneurshipRead MoreProblems and Prospects of Women Entrepreneurship in Beauty Parlour: a Study in Sylhet.2684 Words   |  11 PagesProspects of Women Entrepreneurship in Beauty Parlour: A Study in Sylhet. Shahjalal University of Science Technology Department of Business Administration Executive Summary Recognition of the need of women entrepreneurship has grown considerably in Bangladesh over the recent years. Because of the recognition, more supportive environment has been created for the women and more and more women entrepreneurs are engagingRead MoreMau Lo Business Expansion1569 Words   |  7 Pagesshould be explored and increased for small businesses and entrepreneurs doing business in Atlanta, GA (Fulton County). Georgia State Legislators should use their influence to broaden funding opportunities in the City of Atlanta similar to the funding opportunities enjoyed by start-ups in Silicon Valley (Southern San Francisco Bay area). More specifically, State politicians should consider using their influence to assist young entrepreneurs (under the age of 20 years old) with funding for their smallRead MoreFirms Should Get Their House in Order Before Seeking to Manage Supplier.1728 Words   |  7 Pagesvending machine for intimate washing in public toilets – Sanitary Aqu a Vendo. This product promotes discipline use of water, preservation of trees through reduced consumption of tissue paper and prevention of urinary tract infection especially among women. So, how exactly does creativity work. Let’s us look at its anatomy. Throughout history, we see communities or places that have produced numerous creative products that literally changed the world, while equally prominent contemporary neighborsRead MoreEntrepreneurship: Successfully Launching New Ventures, 4e (Barringer/Ireland)6313 Words   |  26 PagesAACSB: Reflective Thinking Objective: Describe the role of entrepreneurs and small business 2) A(n) ________ is a favorable set of circumstances that creates a need for a new product, service, or business. A) idea B) scheme C) design D) proposal E) opportunity Answer: E Diff: 1 Page Ref: 43 Topic: Identifying and Recognizing Opportunities AACSB: Reflective Thinking Objective: Describe the role of entrepreneurs and small business 3) According to the textbook, opportunitiesRead MoreI Love Reading Essay69689 Words   |  279 PagesWhat Motivates Entrepreneurship Socio-cultural Factors Access to Early Stage Finance Education, Innovation and Entrepreneurship Business Environment for Entrepreneurship Conclusion: Encouraging Entrepreneurship List of Stakeholders and Details of Entrepreneurs Surveyed Entrepreneurship Proï ¬ les Methodology List of Resources Glossary vii viii 1 9 21 29 49 71 89 97 105 163 165 169 Annexure II : Annexure III : Annexure IV : Annexure V : Table of Contents iii List of Figures Figure 1.1 : Figure

Sunday, December 8, 2019

Implementation of Corporate Social †Free Samples to Students

Question: Discuss about the Implementation of Corporate Social Responsibility. Answer: Introduction 3M is an American Multinational Conglomerate company that as its headquarters in Maplewood, Minnesota. The Company has annual sales of 30 billion USD was established in 1902 as a mining Company. Its products include 3M clear Track, 3M purification , ACCR, Avagard Hygiene Rang,3M High Visibility Signals etc(Stringham,2012). The company has a global presence with its operations in 70 countries the United Kingdom, Germany, Australia, Mexico, France, Canada etc and products selling in more than 200 countries. Its products are classified into segments such as Industrial and transportation, Consumer and office, Electro Communications, Display Graphics. According to top 2015 statistics, the company enjoyed a market share of between 8% and 15% in its various departments. Its main brands include Nexcare, Post-it and Scotch Tape (Wikipedia,2013). Measure of Companys success A companys success or failure cam be determined by a number of factors. In this, the profitability of 3M will be determined by a number of variables including the companys profitability, its market Share, Growth rate, return on investments, its level of innovation as well as its main brand (Bush Coleman,2010) Over the years that the company has been in operation it has recorded significant growth. The profitability of the company has remained high for quite a while. For the last ten years, the company has recorded significant growth in its revenues from 24,462B USD In 2007 to 30,109 B USD in 2016. This is among the most profitable companies in not only in the United States but also across the world and therefore on the basis of Profit, the Company can be termed as successful.Scrutiny of the growth pattern of the company will also be used in determining the success of 3M Company. An organizations Growth can be determined through many aspects such as the overall increase in profits, growth in research and development, growth in product portfolio or growth in terms of market presence and customer base.3M company has recorded an upward trend in its revenues except in 2015 and 2016 financial years when there was a slight reduction in revenues from 31.82b USD to 30.27b USD and 30.27B USD to 30.11B USD Respectively. The decline was as a result of environmental changes that affected the operations of the company. However since the company has recorded persistent increase in profits in its previous years, we can generally term the company successful based on its profit margins. The Company has also consistently strengthened its operations over the years through innovations. All innovations at the company are carried out in its Innovation Center in Minnehaha. It also has innovative centers in Dubai and UK. Through its innovation centers, the company is able to able to come up with new products designed at satisfying the needs of companies and its consumers around the world. Its innovation spirit has enabled the company to remain competitive over the years. Based on the companys innovative spirit and a number of new products that have come as a result of innovation, the company can be said to be successful. Because of its innovative spirit, the company has been able to establish several product lines which collectively have contributed to its success, The Company has received a lot or recognition and awards including Distinguished achievement in Innovation award in 2016, ranked among the 23 most admired companies in the world by fortune magazine, named among the Worlds most ethical companies, four years in a row among numerous other awards. The company has also acquired smaller international companies such as Aero holdings corp., Cogent among others to facilitate its international expansion. The company has continued to innovate new products such as Nexcare, Scotch tape and post it. Based on the above metrics the company can, therefore, be termed as successful.Reasons for success3M is successful majorly because of its high level of creativity and the value that the company places on innovation. The company has innovation centers in many countries where it operates, from where it has bee n able to design and create new products. The main reason why the company has relatively remained competitive and retained its market share consecutively for a number of years has been because of its high level of innovation and product development. The company has produced new and unique products in design, which have set the company apart from its competitors. Just like Apple which has been a center of focus due to its innovation success, 3M has also benefited significantly from its innovation spirit. The company which has its product being sold in more than 2000 countries and 30 B USD revenue has made significant contributions in the in the office business, communication and health care sector though its main brands Scotch tape and post-it notes. The companys stock has been consistently growing over the past years recording more than 100% Increase in the last five years (Fidler British Educational Management and Administration Society,2010). Product differentiation has also been a reason for the success of the company. 3M Company has a wide range of products under its as Industrial and transportation, Consumer and office, Electro Communications, Display Graphics segments. Through this, the company has been able to spread risk and increase its revenue streams which have translated to its current success.Among its main areas of focus, the company has laid much emphasis on the satisfaction of the needs of its various consumers. The focus on the satisfaction of consumer needs has been of great significance to the companys success. Its product development is determined by thorough market research to identify existing needs and gaps which need to be filled. After identification of existing needs the company then goes ahead to come up with products that satisfy those needs .due to the fact that there is already an existing need in the market, the company does not have to create demand for its products. Focusing on satisfying need in the market has therefore been a reason for the success of the company (Malpo,2011).The success of the company has also been because of its able workforce. The company has employed highly trained and experienced, dedicated and experienced workforce. The company has also distinguished itself as among the best companies to work in because of it's competitive remuneration and favorable working conditions as well as employee development programs. This has helped the company to reduce employee turnover and maintain high employee productivity which has contributed to the overall success of the company. Product positioning has also been a factor for the success of the company. The company has positioned itself a company that is focused on providing quality products and services.The company has also focused on uplifting women and the disadvantaged groups in the society by providing them with an opportunity to earn an income. This has also been a factor for the companys success.Reinventing the Company. The company is also reinvented after five years, in which the company introduces new products in the market. Around 33% of its current products were not in existence five years ago. New product fatality index has therefore played a role in the companys current success.Analysis of the Companys strategic Capabilities3M has a couple of competencies that have placed it in a better position than its competitors. Among these core competencies is the Companys value chain. A companys value chain refers the set of activities in which it engages in order to offer valuable products and services to the market in which it operates. The company operates through an organized; effective an efficient value chain. The value Chain of the company has therefore been important in determining 3Ms strategic capabilities.The Company value chain is composed of the following main activities: Product design and development, supply, operations distribution, sales and marketing and after sales services. It also involves support services such as Financial planning, Human resource management. Process development and purchasing. The Companys strategic capability has also been seen through its major acquisitions. The company has acquired a number of big smaller international companies such as Aero holdings corp, Cogent among others Among its major acquisitions were Polypore International. However, the companys acquisition strategy has changed since Thulman took over as the new CEO OF the company in 2012 .the new strategy for the company involves the acquisition of fewer but large companies. The co mpany has spent approximately 6.8 BUS in acquiring nine businesses at an approximate cost of 644 Million USD, it has also spent 4.8 B USD to acquire 78 businesses at an approximate cost of 69 M USD.In 2015 the company acquired a number of Companies at a cost of 4b USD. These included Capital Safety Acquisition and Polypore separation media Business.New product development. The company has for the longest time demonstrated itself as a company that is committed to innovation and for this reason, at least 5.8% of his revenues has been dedicated towards research and development in order to keep up with market changes and changes in consumer demands. Not only does the company have a research center at its headquarters but also it has opened laboratories to facilitate research and development in 36 countries. The company also has 8,300 researchers worldwide. All these are strategies to facilitate the development of new products to meet consumer needs. The company has also dedicated sufficient resources and expertise to provide quality goods and services to its various clients across the world. It has also maintained a strong relationship with its suppliers in the 200 Countries in which it operates besides maintaining a team of highly motivated employees by providing competitive benefits and conducive working environment, while at te same time encouraging cre ativity and innovation among them (Finkelstein, Hambrick Cannella,2009).VRIN AnalysisThis is a tool that is used by organizations to analyze their competitive advantage. It is a technique that companies use to evaluate their core competencies and strengths.M3 aims at maximizing the value that customers get from every product that they produce. To achieve this, the company incorporates various functions and features in their products to ensure that their customers get value for what they buy. E.g. its wound cleanser which can be sued for open surgical incisions, venous ulcers, and superficial partial thickness burns arterial ulcers and pressure ulcers (Morrill American Council on Education,2010).It is possible to substitute products for the company with other products that serve the same purpose. However, the company has established a strong brand that is not easily substitutable because apart from satisfying its customers needs the company has established a reputation of coming up with new products after every five years and coming with strong brands in the market. This has continued to help the company to retain its customers as well as attracting new customers. The Companys skilled workforce has helped the company to continue innovating new and developing new products. This has provided the company with an advantage of being among the market leader leaders in as far as innovation and product differentiation is concerned. This has partly given the company a competitive advantage over its rivals (Gordon,2013).Rarity means the attribute of a companys product to possess qualities that are not easily found in other products. The company does not have very rare products since there are a number of competitors producing similar products. However, the company has unique high-quality products of varied kinds. This factor has contributed to the companys current success.If a product is imitable. A product that is similar or closely related to it can be easily produced. On the other hand, if its not imitable, it means that the product of its kind cannot be easily produced.3Ms products are not easily imitable. The company has under its name several products with brands such as Nexcare, Post-it and Scotch Tape which cannot be easily imitated. The Companys level of innovation has enabled it to come up with such kind of products that cannot be easily imitated. Although some Companies might try imitating its products, it is relatively hard for them to match the quality that has been set by the company (Dobson, 2014).Role of Leadership in the success of 3MLeadership plays a significant role in the success of an organization. There are several companies that have become major players in their respective industries because of the leadership skills demonstrated by their leaders. They include Apple and Microsoft under the leadership of Steve Jobs and bill Gates respectively .leadership has also played a very significant role in the success of the Company. From its inception in the year 1902, the company has had very able leaders including its first president Henry Brayan. William L. McKnight who was the Companys Third president stands out as a good example of the significant role played by leadership is in a company (Witcher Chau,2010). He played a significant role in saving the company from the brink of Bankruptcy upon becoming the president of the company in 1929. His Business sense and great emphasis on research and development at the company was the main reason for this outcome. He helped to propel the company from a bankruptcy state to a leading global corporation. Because of his great leadership skills at the company, his name appeared in Junior Achievement U.S. Business Hall of Fame in the year 1995.He played a significant role in laying a strong foundation for the company, a foundation which has facilitated the companys current success. Other leaders that took over from his have also continued to provide exemplary leadership which has facilitated the current success that the company enjoys (Walker,2014). Williams leadership can be defined through his character traits and strong personality and great passion. All there define a man whose input saved 3M from collapsing. Because of his passion, he dedicated his entire career (59 years ) in transforming 3M from debt-ridden organization to a global brand. He rose through the ranks to become the President of the Company at the age of 29.In his 56 years m, he spent 37 years serving as the companys chairman and president.From when e assumed the role of the president of the company, he set out to turn around the fortunes of the company by emphasizing on the quality of the companys products which was the main issue that the company was experiencing during that time. He was a man who was driven by character and passion. He had a strong vision on which all his efforts were geared. He analyzed the initial state of the company and conceptualized where he wanted the company was supposed to be and set out on that path. He is known to have been quite strict and keen to details and always ensured that all details were followed by the employees. He was able to motivate the employees at the company by sharing his ideas and visions about the company with them (Adair,2011).Under his leadership, he directed setting aside of $500 which was used to facilitate setting up of the companys laboratory in 1916.This laboratory was used to facilitate research and development in order to sort out the quality issue that was affecting the Company at that time. This move significantly helped the company to grow to its current industrial prominence. He was more focused on ensuring a better quality of the companys products while at the same time cutting costs (Silzer Dowell, 2009).It was also through his leadership that diversification at the company was achieved. He focused on diversifying the production line of the company which helped in moving the company from producing only sand paper into other 45 product line which included medical products, information systems and office equipment. Diversification at the company has been a major source of the companys current success. Through its diversification, the company has been able to spread its risks across different product lines as well as satisfy the ever-changing consumer needs and wants which has enabled it to emerge among the top global companies. His major contribution to the company was, therefore, the creation of a corporate culture that encouraged employees to be more innovative and initiative (Mowen,2010). He encouraged the management of the company to delegate responsibilities and encourage employees at the company to exercise their initiative. This culture has continued to exist at the organization several years after he left the organization. Trait leadership theory can be applied in this case, it is true that the leader had traits that cannot be taught to anyone (Adair, 2010)The leadership of the company facilitates an inclusive culture for both individuals and groups within the organization, promotes individual and team achievements and development, with clear and consistent standards and encourages leadership at all levels. The leadership at the company has contributed to the establishment of an organizational culture over the year that has helped the company to emerge as a reputable global Company. Among the challenges that the current president of the company Mr.Inge Thulin was faced with, how to inspire an already successful company to greater height while at the same time remaining within the established culture the organization. He needed a solution that would bring more transformation in the company and which was within the established culture of the company. Among Thulins contribution to the company is the creat ion of higher levels of Organizational performance and focused on ensuring that each employee at the company was fully conversant with each phase before moving to the next. Through this approach, he ensured that the process was both easy for the employees and also made sure that they owned its success. He also introduced a new vision for the company which also contributed to the current success of the company. The leadership theory that best defined his leadership is transactional leadership theory because of emphasis on building relationships (Thompson Martin, 2010).CollaborationsCollaborations or mergers occur when two existing companies unite to form one company. Companies merge with or acquire new companies because of several reasons including to bring about diversification, to increase productivity, eliminate competition, grow and to increase supply chain purchasing power.3M has had a long history of mergers and acquisitions. From it establishment the company has been able to merge with both small and Large, local and international companies. Among its biggest acquisition was Polypore Separations media Business which cost a whopping $1b, and Capital and Capital Safety at a cost of $2.5B.Among its recent acquisitions is Semfinder whose acquisition value is not known. Currently, the company has acquired 74 business and companies across the globe which has been a factor for its global success. The company has also emerged as one of the companies in the world that have had the greater number of acquisitions and mergers. The companys journey to acquire more businesses and companies has not ended yet. It has however changed its acquisition strate gy and its current focus is on large organizations (Shenkar Luo,2008).Factors that might hinder the success of the Company in futureThere are a number of factors that are likely to affect the future profitability of the company in future they include Increasing competition. The level of competition, as well as the number of competitors, has continued to increase over the years. The increase in competition is likely to affect the demand for the products of 3M Company. This will lead to lowering of its revenue and profit margins (Graham,2016).Any business that has a global presence is prone to be affected by global political and economic changes. Changes in the economy such as inflation sin some countries where the company operates can significantly affect the operations of the company by making it relatively hard to conduct business effectively which is likely to affect the profit margin of the company. The Company is also likely to be affected by any future legal restrictions in th e industry.RecommendationsThe company can set aside funds to cushion its operations in such times as when there is an economic downturn or political instability in the countries in which it operates to facilitate smooth operations trough such periods. The company should also focus on more research in order to keep up with any changes in consumer preferences and the actions taken by competitors. This will ensure that the company maintains a competitive edge trough adoption of strategies to counter the actions of the competitors. Reference List Stringham, S. (2012). Strategic leadership and strategic management: Leading and managing change on the edge of chaos. In Graham, C. (2016). Strategic management and leadership for systems development in virtual spaces. Hershey: Business Science Reference. Bush, T., Coleman, M. (2010). Leadership and strategic management in education. London: Paul Chapman. Walker, R. (2014). Strategic management communication for leaders. Australia : South-Western, Adair, J. E. (2011). Effective strategic leadership: The complete guide to strategic management. London : Pan, 2011. Fidler, B., British Educational Management and Administration Society. (2010). Strategic management for school development. London: Paul Chapman. Wikipedia, S. (2013). Strategic management: Keiretsu, business model, business plan, leadership, cross ownership, vendor. Place of publication not identified: University-Press Org. Silzer, R., Dowell, B. E. (2009). Strategy-Driven Talent Management: A Leadership Imperative. New York, NY: John Wiley Sons. Adair, J. E. (2010). Strategic leadership: How to think and plan strategically and provide direction. London: Kogan Page. Thompson, J. L., Martin, F. (2010). Strategic management. Andover: Cengage Learning. Kelep-Malpo, K. D. (2011). Strategic Management and Leadership for School Managers in the South West Pacific. Finkelstein, S., Hambrick, D. C., Cannella, A. A. (2009). Strategic leadership: Theory and research on executives, top management teams, and boards. New York: Oxford University Press. Witcher, B. J., Chau, V. S. (2010). Strategic management: Principles and practice. S.l.: Cengage Learning. Morrill, R. L., American Council on Education. (2010). Strategic leadership: Integrating strategy and leadership in colleges and universities. Lanham, Md: Rowman Littlefield Publishers. Dobson, P. (2014). Strategic Management: Issues and Cases. Oxford: John Wiley Sons. Gordon, Y. (2013). Myasishchev M-4 and 3M: The first strategic jet bomber. Hinckley: Midland Pub. Gleklen, J. I. (2004). Antitrust law developments: Suppl. Chicago, Ill: American Bar Assoc. 3M Company. (2002). A century of innovation: The 3M story. St. Paul, MN: 3M Mowen, J. C. (2010). The 3M model of motivation and personality: Theory and empirical applications to consumer behavior. Bogdan, M. (2013). Implementation of corporate social responsibility at 3m czech republic. Place of publication not identified: Grin Verlag International Monetary Fund., Organisation for Economic Co-operation and Development. (2003). Foreign direct investment statistics: How countries measure FDI 2001. Washington, D.C: International Monetary Fund. Jones, D. I. G. (2001). Handbook of viscoelastic vibration damping. Chichester [u.a.: Wiley. Shenkar, O., Luo, Y. (2008). International business. Thousand Oaks, Calif: Sage Publications.

Sunday, December 1, 2019

Pablo Picasso as a Cubist an Example of the Topic Arts Essays by

Pablo Picasso as a Cubist Now is the time in this period of changes and revolution to use a revolutionary manner of painting and not to paint like before. - Pablo Picasso, 1935. (Chipp 488) Need essay sample on "Pablo Picasso as a Cubist" topic? We will write a custom essay sample specifically for you Proceed Although the remark was made in 1935, Pablo Diego Jose Santiago Francisco de Paula Juan Nepomuceno Crispin Cripiano de los Remedios Cipriano de Santisima Trinidad Ruiz Blasco y Picasso Lopez, or simply Pablo Picasso, started to paint in a revolutionary style, proving his own genius contribution to art already in 1906. Inspired by Czanne's flattened illustration of space and working alongside his friend Georges Braque, he began to express space in strong cubical terms. The terms of cubist style, this emphasizes the flat, two-dimensional surface of the picture plane, whose several sides can be seen simultaneously. The change in his work between 1906 and 1907, influenced by the primitive African sculptures and Czanne's flattened illustration of space, resulted in a famous painting "Les Mademoiselles d'Avignon". All in all, it could be said that Pablo Picasso created the movement of Cubism which has ultimately been the forefather of many art movements. Modernity caused Picasso to look at new methods and exploring the possibilities of art. Picasso ultimately believed in the artist as a genius and believed that art could be anything. Picasso is typically Modernist in his striving for originality and his seeking of new ways to express his ideas. Picassos present was immediacy, particularly his impromptu perfection of drawing was matchless. And yet this same man who could draw art like Raphael destroyed traditional beauty in his search for the new art form (www.artchive.com/artchive/P/picasso.html). This opened the door to primitive art, and went through so many metamorphoses that Picasso is impossible to define. Whatever Picasso was dealing with, from nature or the work of another artist, he made it clear that he would do with it as he wished. Picasso clearly stated in his discovery of new art forms that there was no limit to his ability to transform anything he desired, giving us evidence of his belief of the artist as genius. The ar tist Picasso was influenced by modernity in his dealing with issues and what issues he dealt with. Besides like all followers of modernism, the goal of Picassos 'cubism' was to overthrow the traditional role of painting in depicting an illusion of reality. The traditional artist had to recreate the appearance of people and objects from one viewpoint, placing them in a deep space. Picasso aimed to form a new way of interpreting reality by looking from different viewpoints at once. This exploration was not for the sake of pleasing the public and audience, but to further the boundaries of art. Picassos borrowing of ideas from primitive cultures, such as African and Spanish, was rather radical at the time and was frowned upon. Picasso was particularly influenced by their bold times, simplified shapes and horrific expressions (Batterberry, 1986). The modernistic belief of looking into the future and coming up with new things are evident in the painting "Les Demoiselles d'Avignon", which was a pivotal piece in Picasso's myriad of artworks. In Les Demoiselles d'Avignon Picasso frees himself from 'literary content' and thereby paves the way for his experimentation with form that would generally characterize Cubism. Overall in the painting there are no empty zones, almost all sections of the work have been over painted. This work believed in the cumulative effect of beautiful things, in the improvement of the beautiful. This painting was seen as a disgrace and caused criticisms, as it broke all traditional beliefs and was new and therefore allowed a change in what art was. Cubism was thought to be one of the most influential art movements of the 20th century and considered to be the parent of all abstract forms (Artists Rights Society (ARS), 2000). In 1908 - 1912, Pablo Picasso and Georges Braque had developed "Analytical Cubism" into an entirely new means of pictorial expression. In "Analytical Cubism" which is the original stage, objects were deconstructed into their components. For instance, In "Girl with a Mandolin" (1910) Pablo Picasso begins the series. In the paintings produced during this period Picasso applied a rigid system and precisely structured figurative language to individual objects, and in reality to three different persons, each of whom are portrayed in an individual manner without the artist having to make the slightest sacrifice in his method of paining. The image of their person is constructed in a different way each time, with facets and superimposed planes that certainly do not represent space in the traditional manner, but give strong impression of depth. The goal of "Analytical Cubism" was to develop a conceptual image of an object, in opposition to a perceptual one. At its apogee, Analytical Cubism re ached the level of expression that was close to passing beyond the comprehension of the observer. Another famous work of Picasso, a "Seated Woman", was a result of that period. The aim of this portrait was to produce a conceptual image of an object as opposite to a perceptual one. All in all, it could be said that Pablo Picasso created the movement of Cubism which has ultimately been the forefather of many art movements (Artists Rights Society (ARS), 2000). In 1912 - 1917, Pablo Picasso had developed "Synthetic Cubism". Pablo Picasso was taking cubism to the level of complete abstraction and remained in the domain of tangible objects. Collage also a Synthetic Cubism phase. "Analytical Cubism" fragmented figures into geometric planes, "Synthetic Cubism" combined near abstract shapes to create representational forms, such as a human figure or still. For example, in "Still Life with Violin and Fruit" (1912); this technique had a double implication: firstly, it brought elements from actual reality into the otherwise closed unit of the Cubist composition, destroying what had become almost a code language; secondly, it now made objective the only part which had remained subjective in a Cubist painting - the brushstrokes are replaced by an appropriately objective way of applying colors. "Synthetic Cubism" also combines different textures, such as wood grain, sad, and printed matter. In some works, Pablo Picasso applied these textures as collag e. Anarchist ideas played a crucial role in Picasso's use of newsprint in his Cubist collages of 1912-13, not only influencing his choice and placement of news items but also inspiring the original act of introducing into his art, in the most literal way, the issues and events of the current Balkan Wars. Picasso's early encounter with anarchism in the artistic circles of Barcelona and Paris had a profound impact on his development as an artist, and is an intrinsic part of the social and aesthetic background necessary to an understanding of his work prior to World War I (www.artchive.com/artchive/P/picasso.html). Picasso was not a doctrinaire anarchist with a program "hidden" in his work, but rather one of scores of artists of the 1890's and early 1900's inspired by the Utopian visions of the larger libertarian movement, as it meshed with the international Symbolist movement in art and literature. Anarcho-Symbolist ideas helped form Picasso's view of himself as an artist in society, his ideas about spontaneity and the inspiration of the artist, and about the virtues of "unsophisticated" primitive art. The anarchists' social critique and romantic revolutionism also exerted a discernible influence on Picasso's early work - especially evident in the Blue Period - but was most articulately manifested in his early collages, both in style and, more surprisingly, in content (Batterberry 244). Following World War II, Pablo Picasso's works became less political and more gentle. He spent the remaining years of his life in an exploration various historical styles of art, making several reproductions of the work of earlier artist. Pablo Picasso left this world leaving a great amount of knowledge about art. Even though most of the world protested his radical ideas at first, he invented many differentt techniques and ideas to add to the ever-elusive art world. At the age of ninety-one, he passed away of heart failure. He died on April 8, 1973 and is buried in Notre Dame de Vie in Mougin, France (World Book Encyclopedia). Works Cited Batterberry, Ariane Ruskin. "Picasso, Pablo." The New Book of Nowledge, Vol. 15, 1986 ed., pp. 243-244. Chipp, Herschel. Theories of Modern Art: A Source Book by Artists and Critics. Los Angeles: University of California, 1968. "Pablo Picasso." www.artchive.com/artchive/P/picasso.html "Pablo Picasso 1881 1973." Artists Rights Society (ARS), New York, 2000. "Picasso." World Book Encyclopedia, Vol 15, 1995, pp. 448-449.

Tuesday, November 26, 2019

Online Marketing Example

Online Marketing Example Online Marketing – Article Example Online Marketing Online Marketing The industry that will be discussed in this essay is the mobile telephone industry. Companies today, including those in the mobile telephone industry utilizes the various social media platforms to increase their market share. Some of the common social media platforms used by companies are Facebook, LinkedIn, MySpace, Twitter, and Digg (Swee, 2012). Samsung, a global mobile phone leader is one company which employs social media to build up its customer base. Samsung uses an official Twitter and Facebook account in announcing its new products. An example of this is when Samsung posted photos of its billboards in its Twitter account (Sadauskas, 2013). Furthermore, it showed photos of their flash dance event in Times Square â€Å"Be ready 4 the next Galaxy† on Twitter (Sadauskas, 2013). Aside from Twitter, Samsung also uses Facebook to boost its sales. The company posted a teaser picture of its Smartphone on Facebook (Sadauskas, 2013). It is very evident that Samsung extensively uses social media to promote its products. Their social media campaign even comes ahead of the actual launch of their Smartphones (Sadauskas, 2013). In order to increase their followers on Twitter, Samsung has encouraged their fans to tweet with the  #Unpacked  hashtag to create an event buzz and push their marketing campaign (Boies, 2013). A proof that Samsung is successfully using social media is the number of followers they have on Twitter and Facebook. It has 20 million followers on Twitter and 15 million Facebook fans (Turner, 2013). According to mobiThinking, a resource for global digital mobile marketing agencies, the reason why Samsung is number one in mobile phones is because they â€Å"fit their mobile strategy to suit consumer choice† (Turner, 2013). The Vivaldi Partners Group says that the secret to the success of Samsung Mobile’s digital marketing success is their â€Å"use and understanding of social currency, or the degree to which customers share a brand or information about a brand with others†, which is the use of a social media strategy (Turner, 2013). This is the reason why Samsung has moved forward as compared to its competitors such as Sony and Nokia. Samsung effectively makes use of the six degrees of social currency which are affiliation, conversation, information, advocacy, utility and identity (Turner, 2013).ReferencesBoies, J. (2013, March 14). Unpacking the social media conversation around Samsung’s Galaxy S4. Retrieved from salesforcemarketingcloud.com: salesforcemarketingcloud.com/blog/2013/03/social-media-conversation-around-samsungs-galaxy-s4/Sadauskas, A. (2013, March 13). Samsung’s Galaxy S4 social media assault. Retrieved from smartcompany.com: smartcompany.com.au/information-technology/054601-samsung-s-galaxy-4-social-media-assault-4.htmlSwee, K. (2012). Top social media sites & how you can benefit from them. Retrieved from hongkiat.com: hongkiat.com/bl og/top-social-media-sites-how-you-can-benefit-from-them/Turner, H. (2013, May 21). Global digital & social media strategy at Samsung Mobile. Retrieved from intelligenthq.com: intelligenthq.com/social-media-posts/global-digital-social-media-strategy-at-samsung-mobile/

Friday, November 22, 2019

Important Cities in African-American History

Important Cities in African-American History African Americans have contributed tremendously to the culture of the United States. First brought to America hundreds of years ago to work as slaves, blacks won their freedom after the 19th century Civil War. However, many blacks remained very poor and moved throughout the country seeking better economic opportunities. Unfortunately, even after the Civil War, many white people still discriminated against blacks. Blacks and whites were segregated, and the education and living conditions of black people suffered. However, after several historic, sometimes tragic events, black people decided to no longer tolerate these injustices. Here are some of the most important cities in African-American history. Montgomery, Alabama In 1955, Rosa Parks, a seamstress in Montgomery, Alabama, refused to obey her bus driver’s order to surrender her seat to a white man. Parks was arrested for disorderly conduct. Martin Luther King Jr. led a boycott of the city bus system, which desegregated in 1956 when segregated buses were deemed unconstitutional. Rosa Parks became one of the most influential and famous female civil rights activists, and the Rosa Parks Library and Museum in Montgomery now displays her story. Little Rock, Arkansas In 1954, the Supreme Court ruled that segregated schools were unconstitutional and that schools should soon integrate. However, in 1957, the governor of Arkansas ordered troops to forcibly prevent nine African American students from entering Little Rock Central High School. President Dwight Eisenhower learned of the harassment the students experienced and sent National Guard troops to aid the students. Several of the â€Å"Little Rock Nine† eventually graduated from high school.   Birmingham, Alabama Several important civil rights events occurred in 1963 in Birmingham, Alabama. In April, Martin Luther King Jr. was arrested and wrote his â€Å"Letter from a Birmingham Jail.† King argued that citizens have the moral duty to disobey unjust laws such as segregation and inequality. In May, law enforcement officers released police dogs and sprayed fire hoses on a crowd of peaceful protesters in Kelly Ingram Park. Images of the violence were displayed on television and shocked viewers. In September, the Ku Klux Klan bombed the Sixteenth Street Baptist Church and killed four innocent black girls. This particularly heinous crime incited riots across the country. Today, the Birmingham Civil Rights Institute explains these events and other civil and human rights issues. Selma, Alabama Selma, Alabama is located about sixty miles west of Montgomery. On March 7, 1965, six hundred African American residents decided to march to Montgomery to peacefully protest voting registration rights. When they tried to cross the Edmund Pettus Bridge, law enforcement officers stopped them and abused them with clubs and tear gas. The incident on â€Å"Bloody Sunday† enraged President Lyndon Johnson, who ordered National Guard troops to protect the marchers as they successfully marched to Montgomery a few weeks later. President Johnson then signed the Voting Rights Act of 1965. Today, the National Voting Rights Museum is located in Selma, and the path of the marchers from Selma to Montgomery is a National Historic Trail. Greensboro, North Carolina On February 1, 1960, four African-American college students sat down at the â€Å"whites-only† restaurant counter of Woolworth’s Department Store in Greensboro, North Carolina. They were refused service, but for six months, despite harassment, the boys regularly returned to the restaurant and sat at the counter. This peaceful form of protest became known as a â€Å"sit-in.† Other people boycotted the restaurant and sales dropped. The restaurant was desegregated that summer and the students were finally served. The International Civil Rights Center and Museum is now located in Greensboro.   Memphis, Tennessee Dr. Martin Luther King Jr. visited Memphis in 1968 to try to improve the working conditions of sanitation workers. On April 4, 1968, King stood on a balcony at the Lorraine Motel and was hit by a bullet fired by James Earl Ray. He died that night at the age of thirty-nine and is buried in Atlanta. The motel is now the home of the National Civil Rights Museum. Washington, D.C. Several crucial civil rights demonstrations have occurred in the capital of the United States. The best-known demonstration was probably the March on Washington for Jobs and Freedom in August 1963, when 300,000 people heard Martin Luther King give his I Have a Dream speech. Other Important Cities in Black History African-American culture and history are also displayed in countless more cities across the country. Harlem is a significant black community in New York City, the largest city in America. In the Midwest, blacks were influential in the history and culture of Detroit and Chicago. Black musicians such as Louis Armstrong helped make New Orleans famous for jazz music. Struggle for Racial Equality The civil rights movement of the 20th century awakened all Americans to the inhumane belief systems of racism and segregation. African-Americans continued to work hard, and many have become enormously successful. Colin Powell served as the United States Secretary of State from 2001 to 2005, and Barack Obama became the 44th US President in 2009. America’s most important African-American cities will forever honor the courageous civil rights leaders who fought for respect and better lives for their families and neighbors.

Thursday, November 21, 2019

Whom can art offend Essay Example | Topics and Well Written Essays - 1500 words

Whom can art offend - Essay Example in Germany had confiscated the art space in the country, by terming such art as â€Å"degenerate† and thus establishing policies that would restrict the use of modern art in Germany1. This art exhibition was organized by Adolf Ziegler, and it was attended by over three million people, who were involved in viewing different artwork exhibitions. Despite this exhibition being a response to the restriction of the application of modern art in Germany, the exhibition was able to meet its objective of popularizing the modern art that Germany was prohibiting. In this respect, art can be offensive to some part of the society, based on the content of artwork that is being displayed, which the society might consider to be offensive, or to be against the acceptable social moral values2. Thus, while the Degenerate Art Exhibition could have been offensive to the German government and some of the German population that was opposed to the modern art principles, the Islamic world has been offe nded by several art applications throughout the modern history. The Islam world has considered some form of art, both print and visual, as offensive to the ideals and values that the Muslims holds dear. "The Innocence of Mohammed" is one of such films that was developed and aired in America, directed by Sam Bacile, which then became highly controversial due to its anti-Prophet Muhammad d and anti-Islam sentiments and contents3. The release of the film caused the Islamic world to protest against its allowed viewership, considering that the film was ridiculing the very fundamental Muslim principles that the religion regards critical. In response to the release of the film in 2012, protests sparked in different Muslim nations, such as Egypt, Syria and Libya, where the protesters were involved in â€Å"burning the USA flag and also attacking the USA diplomats† to those countries4. The protests were far more violent in Libya, where the protesters burnt down the USA consulate in the country and also

Tuesday, November 19, 2019

Lipids Essay Example | Topics and Well Written Essays - 1250 words

Lipids - Essay Example Many of these important molecules are vital to our very existence, and without them we would not be able to survive. At the same time however, to many lipids has recently been proven to give rise to bad health conditions, so it is important to keep a proper balance of these molecules, as to few or to many of these vital molecules can be extremely harmful, even deadly. Our bodies need these fats in their system, and we also need them in our diet. Without these important fats, our body would not be able to function; our cells would not have the right layers needed for most of their processes, and we would eventually die. Lipids are extremely important molecules, that are vital to our existence, and we need to make sure to keep a proper amount of them in our body. Lipids are just one of the many molecules that help our body tick. Often unseen or unknown by the majority of the community, most people take these highly important molecules for granted, not even knowing what they are as they keep their body working properly. The lipid molecule is vital to human life, and without it we would not be able to function. Understanding this complex molecule is also important, so one can know exactly how this versatile molecule helps keep our body working, and how they help our body partake in many of its important life functions and reactions. By a scientific definition, lipids are â€Å"an amphiphilic class of hydrocarbon-containing organic compounds†( http://en.wikipedia.org/wiki/Lipids). They have several important qualities that give rise to their importance in the human body and cellular construction. One of these qualities is the importance of the structure of lipids. Lipids have a long hydrocarbon tail, which is hydrophobic and does not like water. On the other end of the lipids however, is a hydrophilic head, which does like water.

Sunday, November 17, 2019

Introduction to Marketing Essay Example for Free

Introduction to Marketing Essay You have been employed as a marketing intern with one of the UK’s largest marketing agencies and have been set various assignments to complete during your one-year internship. You will be required to demonstrate your research skills on various projects related to marketing, research and planning, marketing mix and online marketing. Task 1 P1 Describe how marketing techniques are used to market products in two organisations Due date: Refer to front sheet for date  M1 Compare marketing techniques used in marketing products in two organisations You are helping the marketing manager organise a ‘Marketing in Business’ conference. Your manager wants you to find out how other organisations use marketing techniques and has asked you to prepare a 10 minute presentation that you will deliver at the conference. You have been  asked to produce a leaflet to support the presentation, comparing the organisation. You have also been asked to produce speaker notes, which will be handed out at the conference. What to include in your presentation: Introduce your two organisations, their business and marketing objectives Describe what marketing is and why organisations use various techniques Describe clearly the marketing techniques they use to market a particular product/service or product range What to include in the leaflet: Compare the similarities and differences between the use of marketing techniques in your two organisations Growth Strategies (Ansoff’s Matrix) Survival Strategies Branding and Brand positioning Relationship marketing Due date: Refer to front sheet for date Task 2 Following your presentation about marketing techniques, you discovered that marketing activity is regulated and monitored by various bodies, codes of practice and laws. Using the 2 scenarios below, investigate and respond by letter to both: P2 Describe the limitation and constraints of marketing on the business. Suggested letter content: Introduce yourself and the department you work for.  Describe why abiding by marketing rules and regulations is necessary Identify the legal rules that apply to the case  Identify the voluntary factors that would apply to the case.  Stress the consequences of failing to comply with the legal and voluntary constraints. Due date: Refer to front sheet for date Scenario 1 A business organisation named â€Å"Fantasy† has recently spent 10 million pounds launching a new perfume. Fantasy has advertised on television as well as on YouTube. The advertisement is proving to be an international success and has raised a lot of interest from the young audience it is hoping to attract. Most importantly sales of the perfume have doubled over the last few months.  However, there have been a number of complaints regarding the content of the advertisement. For instance there are concerns with regards to nudity, language and the suitability of the advertisement for a younger audience. Of particular concern are the number of complaints that Fantasy use extreme methods when testing their products on animals. A number of pressure groups have campaigned for the ban of this advertisement from TV screens. Your task You have been asked to write a formal letter to Fantasy Head Office, Customer Complaints Division, identifying the limitations and constraints of marketing activities especially those that are relevant to the above scenario. Scenario 2 You have recently purchased a new mobile phone on arriving home you realise that the phone is unable to carry out the functions that you were promised. The phone was considerably expensive and you saved up for months in order to be able to buy it. However, when visiting the store you were offered the opportunity to purchase the product on credit. The store has also advised you it would be more efficient if you went on to their website and brought the product online and they have offered you a further discount for doing so. Two weeks later you are still waiting for your mobile phone to arrive. To make matters worse once you signed up for this product you have been bombarded with cold calls from other mobile phone companies, you fear that your personal details have been given out to other organisations without your consent. Your task How are you protected as a consumer? You must write a formal letter to the Office of Fair Trading expressing your concerns. You must identify the relevant Acts and regulations that protect you as a consumer. Due date: Refer to front sheet for date Task 3 P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans P4 Use marketing research for marketing planning  You have been approached by a new company that is interested in finding out  whether they should invest heavily in market research. Your first task is to produce a poster presentation on marketing research and planning, that you will deliver to the Board of Directors. Your suggested presentation content: Choose an organisation and agree choice with your teacher (www.thetimes100.co.uk case studies is a useful resource to use) Describe marketing research and marketing planning.  Describe the marketing research that is used by your organisation Describe how the marketing research collected is used by the organisation in their marketing planning Now you need to carry out marketing planning using marketing research Select an existing product/service or potential product/service for your organisation. Conduct primary and secondary research into customer perceptions and market analysis for the product/service and make proposals on how the organisation’s marketing planning can be developed. This should include a PESTLE/SWOT analysis, which shows the research you have conducted into your product. Your marketing plan should include the following: 1. Set clear SMART objectives regarding what you want your product or service to achieve 2. Conduct primary and secondary research on your product or service. 3. Conduct a SWOT analysis highlighting the strengths, weaknesses, threats and opportunities of your product or service. 4. Conduct a PESTLE analysis, analysing the external environment and the impact this may have on your product or service. 5. Write a brief summary with regards to your findings. Due date: Refer to front sheet for date M2 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans. Considering limitations of market research Your task is to identify and explain the limitations of the market research methods used by your organisation. You will need to submit a formal report  of the limitations that you have spoken about, for the directors. You have been asked to write a formal report to the Head of Market Research at Hammersmith and Fulham. You have to make recommendations on how they can improve the validity of marketing research used for marketing planning. Introduce yourself, your role and who you work for Explain why you are writing to the organisation. Make at least 3 recommendations for improving the validity of market research used by your organisation Provide a justification for each recommendation you make. End your report with an offer to help if they require more information. Due date: Refer to front sheet for date Task 4 P5 Explain how and why groups of customers are targeted for selected products You have been asked to develop a visual poster to explain how and why groups of customers are targeted for products. You should: Explain what is meant by market segmentation and DMU’s Explain the difference between customers, consumers and buyers Select 6 different target groups (this should include both B2C and B2B) and give examples of products that are aimed at them and why). Due date: Refer to front sheet for date Task 5 A dynamic new company have approached your marketing agency and want you to help come up with an exciting new marketing campaign. You will produce a 10 minute presentation on the marketing mix. Propose a marketing mix based on your research to a clearly defined group of potential customers. P6 Develop a coherent marketing mix for a new product or service M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Using the research from your previous task you will now give a presentation of the new marketing mix you propose. Suggested presentation content: You will need to think about how you are going to present the marketing mix for the company (Product, Price, Promotion and Place). The product or service  that you choose does not have to be entirely new, it could be an established product or service introduced to a new market The marketing mix must be clearly targeted to a defined group of potential customers and needs to be detailed and clear so that all the 4P’s meet the exact needs and aspirations of the target group of customers. Due date: Refer to front sheet for date

Thursday, November 14, 2019

Reducing Drug Trafficking in The United States Essay -- Illicit Drugs

The drug problem in the U.S. and around the world is an important issue and seems to be a difficult problem to tackle across the board. The inflow of drugs has become one of the largest growths in transnational crime operations; illicit drug use in the United States makes it very difficult for nation states police and customs forces to get a handle on the issues. War on drugs, drug trafficking has long been an issue for the United States. There has been a proclamation of â€Å"war on drugs† for the past 44 years. Drug trafficking and drug abuse has long been a frustrating feature of United States and other country around the world. The United Nations Office of Drug Control and Crime Prevention points out that the fight against drug trafficking and drug abuse has met with some successes in recent years to restrain the trade that affect community as a whole (World Drug Report, 2010). The U.S. need to increase security at the borders and that will help eliminate the drugs brought into the country. I believe when you put a plan in place that is well develop it will help eliminate the number of illegal immigrants that traveling back and forth into the United States who want to drug trafficking in our country. We need better security checks at the border that will help eliminate the drugs that brought into our country. In 1972, Mexican President Luis Echeverrà ­a met with President Nixon and, along with several government agencies, developed The Drug Enforcement Administration (DEA). There has been much effort to fight the war on drugs such as: increase in law enforcement, allowing federal officials to access military intelligence, and training and much more including campaigns. A recent national drug survey, released last October, shows... ...roQuest Newsstand. (Document Palmer, S. A. , 2006-11-01 "The Incidence of Illicit Drug Use in Canada 1977-2004" Paper presented at the annual meeting of the American Society of Criminology (ASC), Los Angeles Convention Center, Los Angeles, CA Online . 2009-05-24 from http://www.allacademic.com/meta/p125275_index.html Ruby, M. (1993, December 12). Should drugs be legalized? . U.S. News & World Report., http://www.usnews.com/usnews/opinion/articles/931220/archive_016323.htm Lorraine Mazerolle, David Soole, Sacha Rombouts Drug Law Enforcement: A Review of the Evaluation Literature Police Quarterly, June 2007; vol. 10, 2: pp. 115-153. http://online.sagepub.com/ World Drug Report, 2010, published by the United Nations Office for Drug Control and Crime Prevention, New York, 2010, p. 2. http://www.unodc.org/unodc/en/data-and-analysis/WDR-2010.html

Tuesday, November 12, 2019

Britain of evacuation in World War Two Essay

During the course of World War Two, many people were evacuated, not just children. There were many differing reactions to evacuation. The reaction would depend on the experience you had. Reactions would also change over time during the war and even after the war had finished. One set of people affected by Evacuation was the Children. Many children did not know where they were going and therefore experienced feelings of fear and anger. The children disliked being separated from their parents but put on brave faces so not worry their families. When the children arrived at their destination, they were taken to school halls of town meeting places where the were chosen by their â€Å"foster† families, which they disliked because often they were split from their sisters and brothers. If they had negative attitudes, they very often did not settle quickly like those who had positive attitudes and would see their stay as a holiday. If an evacuee had a positive experience, they would have pleasant memories of being treated as one of the family. Evacuation was described as â€Å"no better than a ‘paedophile’s charter’ † as it would have been easier to abuse children away from home. However, in a study of 450 ex-evacuees, only 12% of them had bad experiences. Michael Caine remembers being evacuated with his brother Clarence. He said † My brother used to went the bed when he was nervous. My foster mother could not figure out who it was so she beat both of us, and Clarence became more nervous and wet the bed more. † However, not all experiences were bad. On ex-evacuees remembers being given clothes when he was evacuated. A child’s reaction to evacuation would depend on their experiences while in care. Another set of people who were affected by evacuation was the children’s parents. Most parents were reluctant to send their children away but agreed because of propaganda. Not all parents sent their children away though. Some parents thought that their children were safe in their family home. However, most parents brought their children home due to the ‘phoney ‘ war. But the children were evacuated again when the Blitz happened, although the scale of evacuation was not as large as the first wave in September 1939. Thanks to the Blitz, many parents changed their opinions on evacuation, now agreeing that it was probably best for their children.

Saturday, November 9, 2019

Analysis of a Pepsi Advertisement

Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images of the Christmas season and the magic that season brings with it. In this advertisement for Pepsi, a Teddy Bear is seen hanging on a string of lights on a Christmas tree with one hand while with the other he is reaching for the open Pepsi with a candy cane. This advertisement for Pepsi is trying to evoke emotions and to link those emotions to their product. One look at this ad and immediately the â€Å"awww†¦. † Factor is engaged. They do a very good job linking their product to a magical season and the special emotions associated with this season that brings out the child in all of us. When you look at the ad even closer you see the warm crackling fire in the background, bringing about the warm feelings of hearth and home and the nostalgic feelings associated with these subtle but powerful images. By using the Christmas season in their ad they get you to transfer the feelings that this magical season brings out in all of us to their product. They want you to believe that their product is so magical, so desirable and a good representation of a family oriented product by using the images of hearth and home at the most magical time of year. They link to the desires and feeling of what the average family oriented American wants or should want (if you are to believe the advertising industry) by using these powerful images. They want you to transfer the nostalgic feeling of family, hearth and home to their product. They go even further with the use of another powerful childhood image and an icon in American culture, the Teddy Bear, to relate to the inner child in all of us. The Teddy bear is seen in the ad reaching for what he most desires, the candy cane by using the tools that are readily at his disposal, in this case, a candy cane, (another powerful symbol of the season) to reach what he wants so bad.

Thursday, November 7, 2019

Measurable Outcomes for Gestalt Therapy essays

Measurable Outcomes for Gestalt Therapy essays Since clearly individuals enter into therapy for varied and personal reasons, the outcomes for any method will be very different in specifics. However, there are clearly defined goals that are set early in the therapeutic relationship, and the success of each of these goals can be measured. In Gestalt therapy, for example, strives to integrate the mind and the body; the thoughts and the actions. The client usually enters into the relationship with a disparity of these two, but a successful outcome will be for the two to be in harmony. Reduction of undesired behavior would be one example of a measurable outcome. Specifically, a client could be working towards the cessation of drug use. At the intake assessment, the daily usage would be recorded and the comparison to the daily usage as the sessions proceed would be a measurable result. Improved social functioning is also would also be a likely goal. Perhaps, for example, a client generally avoided social functions held by their workplace, and it was beginning to threaten their position with the company. Attending one of these functions would be an improvement in behavior and a concrete measure of success. Finally, an important element of Gestalt therapy is for the client to develop a positive outlook on their life and position. Improved outlook would manifest itself in the ability to overcome obstacles that would have stopped a client from proceeding with a project, or relationship, or action in the past. A simple response could be used as a measurable outcome. For example, an individual who would naturally reply to a compliment by downplaying the difficulty of the task or their own ability, could be considered successful in this therapy if they were able to change their natural response to a simple (and sincere) thank you. ...

Tuesday, November 5, 2019

How To Make A Content Development Process To Save Time

How To Make A Content Development Process To Save Time Ive been a big fan of trying all sorts of beer ever since I took a trip to Germany for seven months back in 2008. To me, that stuff was going to be the best Id ever taste with the classic pilsners, bocks, and wheat beers. And when I got back to Minnesota, I tried some of the well domestics. Those macrobreweries definitely had their processes down to produce massive quantities of light-bodied stuff. But when I started exploring craft beer- the idea that smaller breweries could produce what I considered to be better quality than most commercial brands- it really got me thinking. Just because big companies are competing with you in your niche, it doesnt mean they are necessarily better at it than you are. Just because big companies compete with you, theyre not better than the quality you produce.And you can apply that idea to your content marketing. Here is how to improve your content development process to take control of your workflow to create content quickly, hit  every deadline, and improve every piece of content you publish to grow your audience. And you can do it all with a scrappy, iterative process that helps startups and small businesses like microbreweries achieve some pretty tasty results. (See what I did there?) How To Rock A Content Development Process That Will Save You Tons Of Time #marketing Get the Templates You Need to Save Time Developing Content Apply the advice in this post with this trio of templates: Content Development Process Guide to build your process, step by step. Blog Post Outline Template to write better blog posts more easily. Content Editing Checklist to self-edit your own work with fewer mistakes. Define The Roles You Need To Develop  Content In Kristi Hines' post on content marketing team structure, she mentions a variety of roles you could include in your content development: Content marketing strategists set the stage with the entire marketing strategy, helping your team understand your audience, the topics you'll cover, and the goals you're shooting for. Content strategists turn the strategy into a game plan complete with understanding what content and channels your team will  use to reach your audience. These people  fill up your editorial calendar with the content your team will develop. Idea contributors are exactly what you'd expect: These are the folks who are listening to your audience and help with unique angles. They have the stories you want to tell, and the ones your audience really cares about. These people could be anyone within your company or even your customers and subscribers. Content creators are the linchpins  responsible for executing your  content strategist's game plan. They are your designers, writers, videographers, and podcasters (among possible others). They are making your content. Content editors make sure your creators fulfill  your content strategist's expectations. They focus on editing for the story of your content, and also on the nitty-gritty grammar stuff. Editors are the ones using your editorial calendar every day, keeping your creators on task, and publishing content as you expect. Content promoters are the magical creatures who amplify what you created to inspire interest in your content. If your content is the party, these folks send the invitations to attend. They use social media, email, forums, and tons of other content promotion tactics to increase your traffic. Community managers monitor the ensuing conversation your content creates. They respond to social media mentions and comments, and help build a strong network of brand advocates. Content analysts check out the stats behind the scenes to know how your content contributes to your goals. They'll check out Google Analytics and Kissmetrics (or whatever analytics tools you use) to help your content strategist plan even better content. This is where that iterative approach- the secret ingredient to your content development process- really comes into play. Now, that may seem like a lot of people. But what you're really looking at here is roles, not titles. These roles make for a very solid content development process, so now you can choose which roles are necessary for your own process and who among your team will fill these roles. A solo marketer could do all of these, or you could divvy them up among your team. Jay Acunzo  recently published a super entertaining post about marketing team structure and how it kind of... well... sucks sometimes. Here's a memorable quote: ...team be huge, team be slow, team is gonna totally blow. As a former Googler, he mentions how Google's sales team is organized into pods to capture the talents of folks  with tons of different skill sets.  And I loved this thought to find the right people for your team  to kick off your content development process in the right direction. Jay says teams should be: Small to be nimble, quick, and focus on developing content  instead wasting time on  office bureaucracy. Complementary to have multiple skills for the different parts of the process. Singular to have one clear goal instead of tons.  Finally get some focus to understand why you're developing content  to collaborate and celebrate when you reach your goal! Shared to work together toward a common mission or purpose. In the end, Jay recommends narrowing the list of roles down to three players, as he calls them: A strategist to provide the vision, lead the team, look at analytics, and plan the content. A producer to be "the artist, because God knows, SOMEONE has to care about quality, craft, creativity, and emotional or intellectual resonance with the audience." I had to include that quote. :) A marketer to promote the content, generate interest, and convert traffic into subscribers and customers. I'm with Jay: We do a lot with a small team  leading our content marketing efforts at right now, and Jay's suggestions  are similar to the roles  we have on our  team.  It helps us move super fast to publish quickly, on time, and consistently. Takeaways: Download the worksheet and choose who among your team will fill each role. Cross off the roles you won't have in your content development process. Meet with your team and their supervisors to help everyone understand their roles and responsibilities, and how you will  improve your processes with this new approach. A Quick Note on Upper Management Getting All Up in Your Business The goal of figuring out â€Å"who does what† specifically curtails upper management from messing with your projects and deadlines. By agreeing as a group of doers and getting your  supervisors all on the same page, y’all agree to give the power to publish  to your strategists. Seth Godin writes about this concept a lot  in his awesome book, Linch Pin  (which you should seriously buy right now if you've never read it): Write down the due date. This is the date you will publish- whether the content's  done or not. Capture every idea about your project, inviting anyone who wants to contribute. Seth says, "This is their big chance." Record every idea in a way everyone can see, ask them to check it out, and let them know this is it- after you get approval, there's no going back. Organize everything into a comprehensive outline of the project now that it's completely approved. This is your project blueprint from start to finish. Take that blueprint to the big guns in your company and final approval from the people with sign-off control. Then ask them, "If I deliver what you approved, on budget and on time, will you ship it?" Don't move forward until they say yes. No maybes, no "I'll know when I see it", nothing other than your yes. Nice job, linchpin. Choose Task-Based Workflows Over Status-Based Workflows Now that you know who on your team will serve in specific roles to help you create your content- and how you'll publish quickly while avoiding office bureaucracy- it's time to develop your workflows. Essentially, you want to meet with your team you just defined to understand how you'll work together to create consistent content that will always hit your deadlines. This is the actual planning of your content development process- understanding exactly how you’ll do this with the resources available to you. Since we’re talking through the experience of an agile startup, keep it simple to error on the side of shipping rather than too many steps that slow down your publishing. Err on the side of publishing  rather than processes that slow you down. #contentmarketingStatus-based workflows make it nearly impossible to understand every task that you and your team need to check off your to-do list before you publish your content. Just think of the typical statuses you see in WordPress: How will you know who is responsible for each status, and what exactly they’re supposed to be working on? Who has the final say before you schedule your content to publish? Nah, there has to be a better way. And there is. Task-based workflows help you dissect all the work that goes into creating a piece of content- whatever it is (blog posts, e-books, webinars, you name it)- to help you choose a specific person accountable for each task, along with deadlines for every task. By dissecting your content into tasks, you can provide a ton of direction to your team to avoid any confusion about who’s doing what and when they need to have their work done. Here’s what a simple task-based workflow looks like any blog post we publish at : When you look at this, it’s helpful in a ton of  different ways: Begin every task with a verb that demands action. Make your tasks super clear by highlighting exactly what the task entails, while also being brief. Assign each task to a specific person who clearly knows they are responsible for helping you create some part of your content. Send  a notification that specifically communicates with each member of your team when you assign them a new task. Set clear deadlines for when you expect each task to be complete. Understand the difference between deadlines and your publish dates. Help your team understand the date on your marketing calendar is the publish date for when your content will be 100% complete, while assigning tasks with deadlines for days or even weeks before the content is set to publish. Remind your team before their tasks are due. Unless you’re that chick from Ex Machina, your team is full of humans. Subtle reminders of task due dates help  those busybodies know when their tasks are due so they don’t forget and accidentally cause your project to miss its deadline. Task-based workflows are especially helpful so you can have multiple team members working on different tasks at the same time, which is slightly lost with status-based workflows. Those steps above are exactly how we do it at , too, and it really works for us. Communicate Efficiently With An Agreed-Upon Tool The five  parts of  your task-based workflow may sound like a lot of manual work. But it really depends on the tools you use as a team to manage your content development process. When Raven Tools wanted to improve their process to eliminate endless emails, they focused on implementing one clear source for communication. Spoiler alert: That source- as a marketing project management tool- is . Task manager: Define as many workflows as you need for the different types of content you use in your marketing strategy. You can then easily assign those tasks out to your entire team with clear deadlines super fast. Comments: Raven Tools was able to send 75% fewer emails  because of . Comments keep your project record right in the tool you’re using for your content development process, which helps you work even more efficiently. Notifications and reminders: When you assign tasks or leave comments, your marketing calendar pushes an email notification to remind your team to check on the project. The day before any task is due, your calendar automatically sends an email to remind your team members to knock out their tasks. Dashboard: It’s rare that you’ll only work on one project at a time. So it’s nice to see a dashboard of all the comments and tasks that are due on specific days to keep a to-do list of your projects right in your marketing calendar. When you use one tool for communication, you avoid endless emails, maintain a calendar of record, and generally quit herding cats. While using as your marketing calendar  is a great way to manage your content development process, you can rock this advice with any project management tool: Agree as a team to communicate with tools that help everyone stay involved and see your progress. Avoid long email forwards to prevent missing copying someone and eliminate confusion overall. Because, seriously, those get crazy. Maintain one version of the truth for your marketing projects. Consolidate your project management tools and content calendars to better understand your deadlines, manage multiple projects at once, and easily see your progress toward completion. Manage Multiple Projects At Once While Nailing Every Deadline You experience  a learning curve every time you take on a new project. For example, if you’re adding blogging to your list of marketing tactics, you have an entirely new process to learn as you get started. So take your time. When you start any new project, quantity isn’t the goal. Consistency isn’t important if what you’re publishing is junk. Here's how we do it at : Do one thing well. Actually,  as we like  to joke, "Don't half-ass two things. Whole-ass one thing." It's silly, but there's a lot of truth to that. Set your deadlines like Seth Godin suggested earlier, ship on time, then reflect on what worked, what you could do better next time, and what you should stop doing. Once you have your process  ironed out for that one thing, add in another project. And do it slowly, just like you perfected your first project. Plan time to reflect on your growing pains as you add more projects to your to-do list, reviewing again what's going well, what you could improve, and what you should quit doing. So start slow and build your publishing momentum as you learn something new, building toward publishing more content consistently. At first, you’re perfecting your content and workflow process to build the expertise you need to publish even more. Recommended Reading: How to Learn New Marketing Skills in 11 Simple Steps (Backed By Science) Organize Your Content Development And  Naming Conventions While everyone on your team could create content differently, it’s much more efficient to have one version of the truth for the tools you use in your content development process. You might be a bit surprised that a huge majority of the team at doesn’t even have Microsoft Word on our computers, so we opt for Evernote instead. Here are a few reasons why Evernote is awesome for blogging and marketing: You can use Evernote for anything. We use different notebooks for marketing strategy, managing larger projects like new feature releases, and actually creating our content. It’s so dynamic that we use one tool for so many use cases that we decided to integrate Evernote right into to help other marketers like us plan and create content better than ever. You can capture your content ideas and inspiration wherever you are. Use Web Clipper and Evernote Helper to save ideas from the content you’re perusing on the Web, rock Skitch to take screenshots and mark them up with text and arrows, email your thoughts directly into notes and notebooks with the syntax "Note Name @Notebook Name #Tag Name !YYYY/MM/DD", scan handwritten notes right into Evernote notes, send pictures from your phone into Evernote, and even highlight text in Kindle and see the quotes you highlighted right in Evernote. Whew! Evernote is perfect for distraction-free writing to help you write blog posts faster than ever. I’m writing this post in Evernote right now with instant messaging and emails turned off, social media shut down, and really no apps to distract me from getting these ideas out of my head. I love to open up the posts I’ll reference in tons of tabs before I start writing to have inspiration at my fingertips, and then I'll turn off the Internet to avoid  getting sidetracked with anything else other than writing. Evernote is helping me do just that. Oh yeah, and I’m on an airplane- so I can use Evernote  anywhere, online or off. Takeaways: Narrow your content development tools down to a few your entire team has access to. Choose the tools that match well with your team’s working styles (ex. if your team is always on the go, that means you need tools that don’t require immediate Internet access and are mobile-friendly). From here, Meghan Frazer has some great advice to help you in your file and folder naming conventions. The ultimate goal is simplicity and helping you and your team find the information you need when you need it. So Megan suggests avoiding special characters other than hyphens or underscores, using the ISO date standard for dating your file names (YYYY-MM-DD), and using descriptive keywords to be able to find your information quickly. This is an example of what Meghan says a great file name might look like: 2015-10-31-ContentDevelopmentProcessHalloweenDiagram.jpg I’d take this a step further with a couple common conventions SEOs use for naming their files:  Lowercase every word while separating every one with a hyphen and no underscores. If you don’t need the date, eliminate it, and focus purely on the keyword of the file itself. content-development-process-halloween-diagram.jpg Whatever you decide for your naming conventions the point is this: Collaborate on a team and understand where you save content and how you name your files, folders, and notebooks so everyone can easily find the information they need quickly. Tip: Use  tags in Evernote for similes of  the keyword you use in your note name. When you search, tags will help you find the information faster. Ex. "passwords" could also be "logins". Plan  To Develop  Better Content Than Anyone Else In Your Niche Well, that’s kind of a scary headline. But Brian Dean and Austin Kleon have some awesome advice that will help you do just that! Austin is an author who  has an awesome approach when it comes to creating content: Steal like an artist.

Sunday, November 3, 2019

Why Many Good Workers Turn into Bad Bosses Essay

Why Many Good Workers Turn into Bad Bosses - Essay Example When Mr. Min was promoted as the Chief Chef, orientation was given by the management about the nature of the job and expectations of the management. But when Mr. Min took charge he was not performing well as he had done in his previous job. There was confusion in the kitchen and the kitchen staff were de-motivated. In fact some of the chefs were considering exploring new opportunities. The management was concerned about the developments in the kitchen and Mr. Min was called for meeting with the management. Separate interviews were also conducted with the kitchen staff to identify the source of the problems. It was identified by the management that, the position of the Chief Chef is a job which requires more of leadership and interpersonal skills than of culinary skills. A Chief Chef should know culinary but the knowledge of culinary alone does not make a Chief. Mr. Min was a very good chef but when it came to leading a department it was very difficult for him, because his ability to lead the department in a positive manner was very less. As the Chief of a department it is very essential that a person understands the need to moti vate the staff in a positive way.

Thursday, October 31, 2019

Leadership and Use of Motivation Term Paper Example | Topics and Well Written Essays - 1000 words

Leadership and Use of Motivation - Term Paper Example Rewards, punishments, better work environment, opportunity for growth or further learning etc are some of the motivating factors of the employees. Leaders should identify these factors well and use it judiciously to motivate the employees positively. This paper analyses leadership and use of motivation by leaders. Leadership and use of motivation According to Dr. Northouse (2009), â€Å"Leadership is a process by which an individual influence a group of individuals to achieve a common goal† (Dr. Northouse, 2009, p.3). On the other hand, Gould & Voelker, (2010) defined leadership as a â€Å"complex process that involves the effort of an individual to help groups identify and achieve personal and group goals† (Gould & Voelker, 2010, p.2). It is easy for people to become leaders; but it is difficult to become effective leaders. Leadership is a complex task which requires specific skills such as decision making, problems solving, planning etc. However, the most important ch aracteristic of effective leadership is the ability to motivate the subordinates. Leaders use different strategies to motivate subordinates and to derive the maximum out of them. According to psychology today â€Å"Motivation is literally the desire to do things† (Psychology today, 2011). In fact motivation is a force which destroys the employee inertia to stay in their inactive stage. It helps employees to break their idleness and to work more enthusiastically. Motivation can be classified into two categories; intrinsic and extrinsic. Intrinsic motivation is the motivation driven by inherent characteristics whereas extrinsic motivation is the motivation driven by external factors. Effective leaders will use strategies necessary to motivate subordinates both intrinsically and extrinsically. One of the popular motivation theory used by leaders is Theory of X and theory of Y. This theory emphasizes the different attitudes of people towards their duties and responsibilities. The ory X says that generally human being has an inherent dislike towards work. â€Å"Because of this inherent dislike of work, most people must be coerced, controlled, directed, or threatened so as to induce them to put forth enough effort so as to meet their goals and get their work done† (Furst, 2009). Rewards and punishments are some of the strategies used by leaders to motivate people in the X category. On the other hand people in Y category believe that work is natural just like play or rest. Leaders can motivate such people easily since their attitude towards work is positive. The needs of the people are different because of the different environment in which they live. Some people may have enough financial abilities and they may like recognition more than anything else in their professional life. On the other hand some others may not have enough financial abilities and such people may like financial rewards more than anything else. Work atmosphere is another aspect which motivates the employees. Nobody wants to work in a hostile atmosphere. Everybody wants to work under a peaceful atmosphere. Even if the organization provides, better salaries, such people may not like the organization if it provides a hostile or aggressive work environment. Leaders should be capable enough to realize all these things well and to use their motivation strategies judiciously. In short, it is the duty of the leaders to realize what motivate a particular subordinate. The drive to acquire is an inherent need for majority of the humans. It is difficult to see an