Online Marketing Example

Online Marketing Example Online Marketing – Article Example Online Marketing Online Marketing The industry that will be discussed in this essay is the mobile telephone industry. Companies today, including those in the mobile telephone industry utilizes the various social media platforms to increase their market share. Some of the common social media platforms used by companies are Facebook, LinkedIn, MySpace, Twitter, and Digg (Swee, 2012). Samsung, a global mobile phone leader is one company which employs social media to build up its customer base. Samsung uses an official Twitter and Facebook account in announcing its new products. An example of this is when Samsung posted photos of its billboards in its Twitter account (Sadauskas, 2013). Furthermore, it showed photos of their flash dance event in Times Square â€Å"Be ready 4 the next Galaxy† on Twitter (Sadauskas, 2013). Aside from Twitter, Samsung also uses Facebook to boost its sales. The company posted a teaser picture of its Smartphone on Facebook (Sadauskas, 2013). It is very evident that Samsung extensively uses social media to promote its products. Their social media campaign even comes ahead of the actual launch of their Smartphones (Sadauskas, 2013). In order to increase their followers on Twitter, Samsung has encouraged their fans to tweet with the  #Unpacked  hashtag to create an event buzz and push their marketing campaign (Boies, 2013). A proof that Samsung is successfully using social media is the number of followers they have on Twitter and Facebook. It has 20 million followers on Twitter and 15 million Facebook fans (Turner, 2013). According to mobiThinking, a resource for global digital mobile marketing agencies, the reason why Samsung is number one in mobile phones is because they â€Å"fit their mobile strategy to suit consumer choice† (Turner, 2013). The Vivaldi Partners Group says that the secret to the success of Samsung Mobile’s digital marketing success is their â€Å"use and understanding of social currency, or the degree to which customers share a brand or information about a brand with others†, which is the use of a social media strategy (Turner, 2013). This is the reason why Samsung has moved forward as compared to its competitors such as Sony and Nokia. Samsung effectively makes use of the six degrees of social currency which are affiliation, conversation, information, advocacy, utility and identity (Turner, 2013).ReferencesBoies, J. (2013, March 14). Unpacking the social media conversation around Samsung’s Galaxy S4. Retrieved from salesforcemarketingcloud.com: salesforcemarketingcloud.com/blog/2013/03/social-media-conversation-around-samsungs-galaxy-s4/Sadauskas, A. (2013, March 13). Samsung’s Galaxy S4 social media assault. Retrieved from smartcompany.com: smartcompany.com.au/information-technology/054601-samsung-s-galaxy-4-social-media-assault-4.htmlSwee, K. (2012). Top social media sites & how you can benefit from them. Retrieved from hongkiat.com: hongkiat.com/bl og/top-social-media-sites-how-you-can-benefit-from-them/Turner, H. (2013, May 21). Global digital & social media strategy at Samsung Mobile. Retrieved from intelligenthq.com: intelligenthq.com/social-media-posts/global-digital-social-media-strategy-at-samsung-mobile/

Important Cities in African-American History

Important Cities in African-American History African Americans have contributed tremendously to the culture of the United States. First brought to America hundreds of years ago to work as slaves, blacks won their freedom after the 19th century Civil War. However, many blacks remained very poor and moved throughout the country seeking better economic opportunities. Unfortunately, even after the Civil War, many white people still discriminated against blacks. Blacks and whites were segregated, and the education and living conditions of black people suffered. However, after several historic, sometimes tragic events, black people decided to no longer tolerate these injustices. Here are some of the most important cities in African-American history. Montgomery, Alabama In 1955, Rosa Parks, a seamstress in Montgomery, Alabama, refused to obey her bus driver’s order to surrender her seat to a white man. Parks was arrested for disorderly conduct. Martin Luther King Jr. led a boycott of the city bus system, which desegregated in 1956 when segregated buses were deemed unconstitutional. Rosa Parks became one of the most influential and famous female civil rights activists, and the Rosa Parks Library and Museum in Montgomery now displays her story. Little Rock, Arkansas In 1954, the Supreme Court ruled that segregated schools were unconstitutional and that schools should soon integrate. However, in 1957, the governor of Arkansas ordered troops to forcibly prevent nine African American students from entering Little Rock Central High School. President Dwight Eisenhower learned of the harassment the students experienced and sent National Guard troops to aid the students. Several of the â€Å"Little Rock Nine† eventually graduated from high school.   Birmingham, Alabama Several important civil rights events occurred in 1963 in Birmingham, Alabama. In April, Martin Luther King Jr. was arrested and wrote his â€Å"Letter from a Birmingham Jail.† King argued that citizens have the moral duty to disobey unjust laws such as segregation and inequality. In May, law enforcement officers released police dogs and sprayed fire hoses on a crowd of peaceful protesters in Kelly Ingram Park. Images of the violence were displayed on television and shocked viewers. In September, the Ku Klux Klan bombed the Sixteenth Street Baptist Church and killed four innocent black girls. This particularly heinous crime incited riots across the country. Today, the Birmingham Civil Rights Institute explains these events and other civil and human rights issues. Selma, Alabama Selma, Alabama is located about sixty miles west of Montgomery. On March 7, 1965, six hundred African American residents decided to march to Montgomery to peacefully protest voting registration rights. When they tried to cross the Edmund Pettus Bridge, law enforcement officers stopped them and abused them with clubs and tear gas. The incident on â€Å"Bloody Sunday† enraged President Lyndon Johnson, who ordered National Guard troops to protect the marchers as they successfully marched to Montgomery a few weeks later. President Johnson then signed the Voting Rights Act of 1965. Today, the National Voting Rights Museum is located in Selma, and the path of the marchers from Selma to Montgomery is a National Historic Trail. Greensboro, North Carolina On February 1, 1960, four African-American college students sat down at the â€Å"whites-only† restaurant counter of Woolworth’s Department Store in Greensboro, North Carolina. They were refused service, but for six months, despite harassment, the boys regularly returned to the restaurant and sat at the counter. This peaceful form of protest became known as a â€Å"sit-in.† Other people boycotted the restaurant and sales dropped. The restaurant was desegregated that summer and the students were finally served. The International Civil Rights Center and Museum is now located in Greensboro.   Memphis, Tennessee Dr. Martin Luther King Jr. visited Memphis in 1968 to try to improve the working conditions of sanitation workers. On April 4, 1968, King stood on a balcony at the Lorraine Motel and was hit by a bullet fired by James Earl Ray. He died that night at the age of thirty-nine and is buried in Atlanta. The motel is now the home of the National Civil Rights Museum. Washington, D.C. Several crucial civil rights demonstrations have occurred in the capital of the United States. The best-known demonstration was probably the March on Washington for Jobs and Freedom in August 1963, when 300,000 people heard Martin Luther King give his I Have a Dream speech. Other Important Cities in Black History African-American culture and history are also displayed in countless more cities across the country. Harlem is a significant black community in New York City, the largest city in America. In the Midwest, blacks were influential in the history and culture of Detroit and Chicago. Black musicians such as Louis Armstrong helped make New Orleans famous for jazz music. Struggle for Racial Equality The civil rights movement of the 20th century awakened all Americans to the inhumane belief systems of racism and segregation. African-Americans continued to work hard, and many have become enormously successful. Colin Powell served as the United States Secretary of State from 2001 to 2005, and Barack Obama became the 44th US President in 2009. America’s most important African-American cities will forever honor the courageous civil rights leaders who fought for respect and better lives for their families and neighbors.

Whom can art offend Essay Example | Topics and Well Written Essays - 1500 words

Whom can art offend - Essay Example in Germany had confiscated the art space in the country, by terming such art as â€Å"degenerate† and thus establishing policies that would restrict the use of modern art in Germany1. This art exhibition was organized by Adolf Ziegler, and it was attended by over three million people, who were involved in viewing different artwork exhibitions. Despite this exhibition being a response to the restriction of the application of modern art in Germany, the exhibition was able to meet its objective of popularizing the modern art that Germany was prohibiting. In this respect, art can be offensive to some part of the society, based on the content of artwork that is being displayed, which the society might consider to be offensive, or to be against the acceptable social moral values2. Thus, while the Degenerate Art Exhibition could have been offensive to the German government and some of the German population that was opposed to the modern art principles, the Islamic world has been offe nded by several art applications throughout the modern history. The Islam world has considered some form of art, both print and visual, as offensive to the ideals and values that the Muslims holds dear. "The Innocence of Mohammed" is one of such films that was developed and aired in America, directed by Sam Bacile, which then became highly controversial due to its anti-Prophet Muhammad d and anti-Islam sentiments and contents3. The release of the film caused the Islamic world to protest against its allowed viewership, considering that the film was ridiculing the very fundamental Muslim principles that the religion regards critical. In response to the release of the film in 2012, protests sparked in different Muslim nations, such as Egypt, Syria and Libya, where the protesters were involved in â€Å"burning the USA flag and also attacking the USA diplomats† to those countries4. The protests were far more violent in Libya, where the protesters burnt down the USA consulate in the country and also

Lipids Essay Example | Topics and Well Written Essays - 1250 words

Lipids - Essay Example Many of these important molecules are vital to our very existence, and without them we would not be able to survive. At the same time however, to many lipids has recently been proven to give rise to bad health conditions, so it is important to keep a proper balance of these molecules, as to few or to many of these vital molecules can be extremely harmful, even deadly. Our bodies need these fats in their system, and we also need them in our diet. Without these important fats, our body would not be able to function; our cells would not have the right layers needed for most of their processes, and we would eventually die. Lipids are extremely important molecules, that are vital to our existence, and we need to make sure to keep a proper amount of them in our body. Lipids are just one of the many molecules that help our body tick. Often unseen or unknown by the majority of the community, most people take these highly important molecules for granted, not even knowing what they are as they keep their body working properly. The lipid molecule is vital to human life, and without it we would not be able to function. Understanding this complex molecule is also important, so one can know exactly how this versatile molecule helps keep our body working, and how they help our body partake in many of its important life functions and reactions. By a scientific definition, lipids are â€Å"an amphiphilic class of hydrocarbon-containing organic compounds†( http://en.wikipedia.org/wiki/Lipids). They have several important qualities that give rise to their importance in the human body and cellular construction. One of these qualities is the importance of the structure of lipids. Lipids have a long hydrocarbon tail, which is hydrophobic and does not like water. On the other end of the lipids however, is a hydrophilic head, which does like water.

Introduction to Marketing Essay Example for Free

Introduction to Marketing Essay You have been employed as a marketing intern with one of the UK’s largest marketing agencies and have been set various assignments to complete during your one-year internship. You will be required to demonstrate your research skills on various projects related to marketing, research and planning, marketing mix and online marketing. Task 1 P1 Describe how marketing techniques are used to market products in two organisations Due date: Refer to front sheet for date  M1 Compare marketing techniques used in marketing products in two organisations You are helping the marketing manager organise a ‘Marketing in Business’ conference. Your manager wants you to find out how other organisations use marketing techniques and has asked you to prepare a 10 minute presentation that you will deliver at the conference. You have been  asked to produce a leaflet to support the presentation, comparing the organisation. You have also been asked to produce speaker notes, which will be handed out at the conference. What to include in your presentation: Introduce your two organisations, their business and marketing objectives Describe what marketing is and why organisations use various techniques Describe clearly the marketing techniques they use to market a particular product/service or product range What to include in the leaflet: Compare the similarities and differences between the use of marketing techniques in your two organisations Growth Strategies (Ansoff’s Matrix) Survival Strategies Branding and Brand positioning Relationship marketing Due date: Refer to front sheet for date Task 2 Following your presentation about marketing techniques, you discovered that marketing activity is regulated and monitored by various bodies, codes of practice and laws. Using the 2 scenarios below, investigate and respond by letter to both: P2 Describe the limitation and constraints of marketing on the business. Suggested letter content: Introduce yourself and the department you work for.  Describe why abiding by marketing rules and regulations is necessary Identify the legal rules that apply to the case  Identify the voluntary factors that would apply to the case.  Stress the consequences of failing to comply with the legal and voluntary constraints. Due date: Refer to front sheet for date Scenario 1 A business organisation named â€Å"Fantasy† has recently spent 10 million pounds launching a new perfume. Fantasy has advertised on television as well as on YouTube. The advertisement is proving to be an international success and has raised a lot of interest from the young audience it is hoping to attract. Most importantly sales of the perfume have doubled over the last few months.  However, there have been a number of complaints regarding the content of the advertisement. For instance there are concerns with regards to nudity, language and the suitability of the advertisement for a younger audience. Of particular concern are the number of complaints that Fantasy use extreme methods when testing their products on animals. A number of pressure groups have campaigned for the ban of this advertisement from TV screens. Your task You have been asked to write a formal letter to Fantasy Head Office, Customer Complaints Division, identifying the limitations and constraints of marketing activities especially those that are relevant to the above scenario. Scenario 2 You have recently purchased a new mobile phone on arriving home you realise that the phone is unable to carry out the functions that you were promised. The phone was considerably expensive and you saved up for months in order to be able to buy it. However, when visiting the store you were offered the opportunity to purchase the product on credit. The store has also advised you it would be more efficient if you went on to their website and brought the product online and they have offered you a further discount for doing so. Two weeks later you are still waiting for your mobile phone to arrive. To make matters worse once you signed up for this product you have been bombarded with cold calls from other mobile phone companies, you fear that your personal details have been given out to other organisations without your consent. Your task How are you protected as a consumer? You must write a formal letter to the Office of Fair Trading expressing your concerns. You must identify the relevant Acts and regulations that protect you as a consumer. Due date: Refer to front sheet for date Task 3 P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans P4 Use marketing research for marketing planning  You have been approached by a new company that is interested in finding out  whether they should invest heavily in market research. Your first task is to produce a poster presentation on marketing research and planning, that you will deliver to the Board of Directors. Your suggested presentation content: Choose an organisation and agree choice with your teacher (www.thetimes100.co.uk case studies is a useful resource to use) Describe marketing research and marketing planning.  Describe the marketing research that is used by your organisation Describe how the marketing research collected is used by the organisation in their marketing planning Now you need to carry out marketing planning using marketing research Select an existing product/service or potential product/service for your organisation. Conduct primary and secondary research into customer perceptions and market analysis for the product/service and make proposals on how the organisation’s marketing planning can be developed. This should include a PESTLE/SWOT analysis, which shows the research you have conducted into your product. Your marketing plan should include the following: 1. Set clear SMART objectives regarding what you want your product or service to achieve 2. Conduct primary and secondary research on your product or service. 3. Conduct a SWOT analysis highlighting the strengths, weaknesses, threats and opportunities of your product or service. 4. Conduct a PESTLE analysis, analysing the external environment and the impact this may have on your product or service. 5. Write a brief summary with regards to your findings. Due date: Refer to front sheet for date M2 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans. Considering limitations of market research Your task is to identify and explain the limitations of the market research methods used by your organisation. You will need to submit a formal report  of the limitations that you have spoken about, for the directors. You have been asked to write a formal report to the Head of Market Research at Hammersmith and Fulham. You have to make recommendations on how they can improve the validity of marketing research used for marketing planning. Introduce yourself, your role and who you work for Explain why you are writing to the organisation. Make at least 3 recommendations for improving the validity of market research used by your organisation Provide a justification for each recommendation you make. End your report with an offer to help if they require more information. Due date: Refer to front sheet for date Task 4 P5 Explain how and why groups of customers are targeted for selected products You have been asked to develop a visual poster to explain how and why groups of customers are targeted for products. You should: Explain what is meant by market segmentation and DMU’s Explain the difference between customers, consumers and buyers Select 6 different target groups (this should include both B2C and B2B) and give examples of products that are aimed at them and why). Due date: Refer to front sheet for date Task 5 A dynamic new company have approached your marketing agency and want you to help come up with an exciting new marketing campaign. You will produce a 10 minute presentation on the marketing mix. Propose a marketing mix based on your research to a clearly defined group of potential customers. P6 Develop a coherent marketing mix for a new product or service M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Using the research from your previous task you will now give a presentation of the new marketing mix you propose. Suggested presentation content: You will need to think about how you are going to present the marketing mix for the company (Product, Price, Promotion and Place). The product or service  that you choose does not have to be entirely new, it could be an established product or service introduced to a new market The marketing mix must be clearly targeted to a defined group of potential customers and needs to be detailed and clear so that all the 4P’s meet the exact needs and aspirations of the target group of customers. Due date: Refer to front sheet for date

Reducing Drug Trafficking in The United States Essay -- Illicit Drugs

The drug problem in the U.S. and around the world is an important issue and seems to be a difficult problem to tackle across the board. The inflow of drugs has become one of the largest growths in transnational crime operations; illicit drug use in the United States makes it very difficult for nation states police and customs forces to get a handle on the issues. War on drugs, drug trafficking has long been an issue for the United States. There has been a proclamation of â€Å"war on drugs† for the past 44 years. Drug trafficking and drug abuse has long been a frustrating feature of United States and other country around the world. The United Nations Office of Drug Control and Crime Prevention points out that the fight against drug trafficking and drug abuse has met with some successes in recent years to restrain the trade that affect community as a whole (World Drug Report, 2010). The U.S. need to increase security at the borders and that will help eliminate the drugs brought into the country. I believe when you put a plan in place that is well develop it will help eliminate the number of illegal immigrants that traveling back and forth into the United States who want to drug trafficking in our country. We need better security checks at the border that will help eliminate the drugs that brought into our country. In 1972, Mexican President Luis Echeverrà ­a met with President Nixon and, along with several government agencies, developed The Drug Enforcement Administration (DEA). There has been much effort to fight the war on drugs such as: increase in law enforcement, allowing federal officials to access military intelligence, and training and much more including campaigns. A recent national drug survey, released last October, shows... ...roQuest Newsstand. (Document Palmer, S. A. , 2006-11-01 "The Incidence of Illicit Drug Use in Canada 1977-2004" Paper presented at the annual meeting of the American Society of Criminology (ASC), Los Angeles Convention Center, Los Angeles, CA Online . 2009-05-24 from http://www.allacademic.com/meta/p125275_index.html Ruby, M. (1993, December 12). Should drugs be legalized? . U.S. News & World Report., http://www.usnews.com/usnews/opinion/articles/931220/archive_016323.htm Lorraine Mazerolle, David Soole, Sacha Rombouts Drug Law Enforcement: A Review of the Evaluation Literature Police Quarterly, June 2007; vol. 10, 2: pp. 115-153. http://online.sagepub.com/ World Drug Report, 2010, published by the United Nations Office for Drug Control and Crime Prevention, New York, 2010, p. 2. http://www.unodc.org/unodc/en/data-and-analysis/WDR-2010.html

Britain of evacuation in World War Two Essay

During the course of World War Two, many people were evacuated, not just children. There were many differing reactions to evacuation. The reaction would depend on the experience you had. Reactions would also change over time during the war and even after the war had finished. One set of people affected by Evacuation was the Children. Many children did not know where they were going and therefore experienced feelings of fear and anger. The children disliked being separated from their parents but put on brave faces so not worry their families. When the children arrived at their destination, they were taken to school halls of town meeting places where the were chosen by their â€Å"foster† families, which they disliked because often they were split from their sisters and brothers. If they had negative attitudes, they very often did not settle quickly like those who had positive attitudes and would see their stay as a holiday. If an evacuee had a positive experience, they would have pleasant memories of being treated as one of the family. Evacuation was described as â€Å"no better than a ‘paedophile’s charter’ † as it would have been easier to abuse children away from home. However, in a study of 450 ex-evacuees, only 12% of them had bad experiences. Michael Caine remembers being evacuated with his brother Clarence. He said † My brother used to went the bed when he was nervous. My foster mother could not figure out who it was so she beat both of us, and Clarence became more nervous and wet the bed more. † However, not all experiences were bad. On ex-evacuees remembers being given clothes when he was evacuated. A child’s reaction to evacuation would depend on their experiences while in care. Another set of people who were affected by evacuation was the children’s parents. Most parents were reluctant to send their children away but agreed because of propaganda. Not all parents sent their children away though. Some parents thought that their children were safe in their family home. However, most parents brought their children home due to the ‘phoney ‘ war. But the children were evacuated again when the Blitz happened, although the scale of evacuation was not as large as the first wave in September 1939. Thanks to the Blitz, many parents changed their opinions on evacuation, now agreeing that it was probably best for their children.

Analysis of a Pepsi Advertisement

Pepsi attempts to relate to their target audience by appealing to the sentimental side in all of us. In their ad they target the desires and beliefs and values of every American child and the child within all of us by using the symbolic images of the Christmas season and the magic that season brings with it. In this advertisement for Pepsi, a Teddy Bear is seen hanging on a string of lights on a Christmas tree with one hand while with the other he is reaching for the open Pepsi with a candy cane. This advertisement for Pepsi is trying to evoke emotions and to link those emotions to their product. One look at this ad and immediately the â€Å"awww†¦. † Factor is engaged. They do a very good job linking their product to a magical season and the special emotions associated with this season that brings out the child in all of us. When you look at the ad even closer you see the warm crackling fire in the background, bringing about the warm feelings of hearth and home and the nostalgic feelings associated with these subtle but powerful images. By using the Christmas season in their ad they get you to transfer the feelings that this magical season brings out in all of us to their product. They want you to believe that their product is so magical, so desirable and a good representation of a family oriented product by using the images of hearth and home at the most magical time of year. They link to the desires and feeling of what the average family oriented American wants or should want (if you are to believe the advertising industry) by using these powerful images. They want you to transfer the nostalgic feeling of family, hearth and home to their product. They go even further with the use of another powerful childhood image and an icon in American culture, the Teddy Bear, to relate to the inner child in all of us. The Teddy bear is seen in the ad reaching for what he most desires, the candy cane by using the tools that are readily at his disposal, in this case, a candy cane, (another powerful symbol of the season) to reach what he wants so bad.

Measurable Outcomes for Gestalt Therapy essays

Measurable Outcomes for Gestalt Therapy essays Since clearly individuals enter into therapy for varied and personal reasons, the outcomes for any method will be very different in specifics. However, there are clearly defined goals that are set early in the therapeutic relationship, and the success of each of these goals can be measured. In Gestalt therapy, for example, strives to integrate the mind and the body; the thoughts and the actions. The client usually enters into the relationship with a disparity of these two, but a successful outcome will be for the two to be in harmony. Reduction of undesired behavior would be one example of a measurable outcome. Specifically, a client could be working towards the cessation of drug use. At the intake assessment, the daily usage would be recorded and the comparison to the daily usage as the sessions proceed would be a measurable result. Improved social functioning is also would also be a likely goal. Perhaps, for example, a client generally avoided social functions held by their workplace, and it was beginning to threaten their position with the company. Attending one of these functions would be an improvement in behavior and a concrete measure of success. Finally, an important element of Gestalt therapy is for the client to develop a positive outlook on their life and position. Improved outlook would manifest itself in the ability to overcome obstacles that would have stopped a client from proceeding with a project, or relationship, or action in the past. A simple response could be used as a measurable outcome. For example, an individual who would naturally reply to a compliment by downplaying the difficulty of the task or their own ability, could be considered successful in this therapy if they were able to change their natural response to a simple (and sincere) thank you. ...

How To Make A Content Development Process To Save Time

How To Make A Content Development Process To Save Time Ive been a big fan of trying all sorts of beer ever since I took a trip to Germany for seven months back in 2008. To me, that stuff was going to be the best Id ever taste with the classic pilsners, bocks, and wheat beers. And when I got back to Minnesota, I tried some of the well domestics. Those macrobreweries definitely had their processes down to produce massive quantities of light-bodied stuff. But when I started exploring craft beer- the idea that smaller breweries could produce what I considered to be better quality than most commercial brands- it really got me thinking. Just because big companies are competing with you in your niche, it doesnt mean they are necessarily better at it than you are. Just because big companies compete with you, theyre not better than the quality you produce.And you can apply that idea to your content marketing. Here is how to improve your content development process to take control of your workflow to create content quickly, hit  every deadline, and improve every piece of content you publish to grow your audience. And you can do it all with a scrappy, iterative process that helps startups and small businesses like microbreweries achieve some pretty tasty results. (See what I did there?) How To Rock A Content Development Process That Will Save You Tons Of Time #marketing Get the Templates You Need to Save Time Developing Content Apply the advice in this post with this trio of templates: Content Development Process Guide to build your process, step by step. Blog Post Outline Template to write better blog posts more easily. Content Editing Checklist to self-edit your own work with fewer mistakes. Define The Roles You Need To Develop  Content In Kristi Hines' post on content marketing team structure, she mentions a variety of roles you could include in your content development: Content marketing strategists set the stage with the entire marketing strategy, helping your team understand your audience, the topics you'll cover, and the goals you're shooting for. Content strategists turn the strategy into a game plan complete with understanding what content and channels your team will  use to reach your audience. These people  fill up your editorial calendar with the content your team will develop. Idea contributors are exactly what you'd expect: These are the folks who are listening to your audience and help with unique angles. They have the stories you want to tell, and the ones your audience really cares about. These people could be anyone within your company or even your customers and subscribers. Content creators are the linchpins  responsible for executing your  content strategist's game plan. They are your designers, writers, videographers, and podcasters (among possible others). They are making your content. Content editors make sure your creators fulfill  your content strategist's expectations. They focus on editing for the story of your content, and also on the nitty-gritty grammar stuff. Editors are the ones using your editorial calendar every day, keeping your creators on task, and publishing content as you expect. Content promoters are the magical creatures who amplify what you created to inspire interest in your content. If your content is the party, these folks send the invitations to attend. They use social media, email, forums, and tons of other content promotion tactics to increase your traffic. Community managers monitor the ensuing conversation your content creates. They respond to social media mentions and comments, and help build a strong network of brand advocates. Content analysts check out the stats behind the scenes to know how your content contributes to your goals. They'll check out Google Analytics and Kissmetrics (or whatever analytics tools you use) to help your content strategist plan even better content. This is where that iterative approach- the secret ingredient to your content development process- really comes into play. Now, that may seem like a lot of people. But what you're really looking at here is roles, not titles. These roles make for a very solid content development process, so now you can choose which roles are necessary for your own process and who among your team will fill these roles. A solo marketer could do all of these, or you could divvy them up among your team. Jay Acunzo  recently published a super entertaining post about marketing team structure and how it kind of... well... sucks sometimes. Here's a memorable quote: ...team be huge, team be slow, team is gonna totally blow. As a former Googler, he mentions how Google's sales team is organized into pods to capture the talents of folks  with tons of different skill sets.  And I loved this thought to find the right people for your team  to kick off your content development process in the right direction. Jay says teams should be: Small to be nimble, quick, and focus on developing content  instead wasting time on  office bureaucracy. Complementary to have multiple skills for the different parts of the process. Singular to have one clear goal instead of tons.  Finally get some focus to understand why you're developing content  to collaborate and celebrate when you reach your goal! Shared to work together toward a common mission or purpose. In the end, Jay recommends narrowing the list of roles down to three players, as he calls them: A strategist to provide the vision, lead the team, look at analytics, and plan the content. A producer to be "the artist, because God knows, SOMEONE has to care about quality, craft, creativity, and emotional or intellectual resonance with the audience." I had to include that quote. :) A marketer to promote the content, generate interest, and convert traffic into subscribers and customers. I'm with Jay: We do a lot with a small team  leading our content marketing efforts at right now, and Jay's suggestions  are similar to the roles  we have on our  team.  It helps us move super fast to publish quickly, on time, and consistently. Takeaways: Download the worksheet and choose who among your team will fill each role. Cross off the roles you won't have in your content development process. Meet with your team and their supervisors to help everyone understand their roles and responsibilities, and how you will  improve your processes with this new approach. A Quick Note on Upper Management Getting All Up in Your Business The goal of figuring out â€Å"who does what† specifically curtails upper management from messing with your projects and deadlines. By agreeing as a group of doers and getting your  supervisors all on the same page, y’all agree to give the power to publish  to your strategists. Seth Godin writes about this concept a lot  in his awesome book, Linch Pin  (which you should seriously buy right now if you've never read it): Write down the due date. This is the date you will publish- whether the content's  done or not. Capture every idea about your project, inviting anyone who wants to contribute. Seth says, "This is their big chance." Record every idea in a way everyone can see, ask them to check it out, and let them know this is it- after you get approval, there's no going back. Organize everything into a comprehensive outline of the project now that it's completely approved. This is your project blueprint from start to finish. Take that blueprint to the big guns in your company and final approval from the people with sign-off control. Then ask them, "If I deliver what you approved, on budget and on time, will you ship it?" Don't move forward until they say yes. No maybes, no "I'll know when I see it", nothing other than your yes. Nice job, linchpin. Choose Task-Based Workflows Over Status-Based Workflows Now that you know who on your team will serve in specific roles to help you create your content- and how you'll publish quickly while avoiding office bureaucracy- it's time to develop your workflows. Essentially, you want to meet with your team you just defined to understand how you'll work together to create consistent content that will always hit your deadlines. This is the actual planning of your content development process- understanding exactly how you’ll do this with the resources available to you. Since we’re talking through the experience of an agile startup, keep it simple to error on the side of shipping rather than too many steps that slow down your publishing. Err on the side of publishing  rather than processes that slow you down. #contentmarketingStatus-based workflows make it nearly impossible to understand every task that you and your team need to check off your to-do list before you publish your content. Just think of the typical statuses you see in WordPress: How will you know who is responsible for each status, and what exactly they’re supposed to be working on? Who has the final say before you schedule your content to publish? Nah, there has to be a better way. And there is. Task-based workflows help you dissect all the work that goes into creating a piece of content- whatever it is (blog posts, e-books, webinars, you name it)- to help you choose a specific person accountable for each task, along with deadlines for every task. By dissecting your content into tasks, you can provide a ton of direction to your team to avoid any confusion about who’s doing what and when they need to have their work done. Here’s what a simple task-based workflow looks like any blog post we publish at : When you look at this, it’s helpful in a ton of  different ways: Begin every task with a verb that demands action. Make your tasks super clear by highlighting exactly what the task entails, while also being brief. Assign each task to a specific person who clearly knows they are responsible for helping you create some part of your content. Send  a notification that specifically communicates with each member of your team when you assign them a new task. Set clear deadlines for when you expect each task to be complete. Understand the difference between deadlines and your publish dates. Help your team understand the date on your marketing calendar is the publish date for when your content will be 100% complete, while assigning tasks with deadlines for days or even weeks before the content is set to publish. Remind your team before their tasks are due. Unless you’re that chick from Ex Machina, your team is full of humans. Subtle reminders of task due dates help  those busybodies know when their tasks are due so they don’t forget and accidentally cause your project to miss its deadline. Task-based workflows are especially helpful so you can have multiple team members working on different tasks at the same time, which is slightly lost with status-based workflows. Those steps above are exactly how we do it at , too, and it really works for us. Communicate Efficiently With An Agreed-Upon Tool The five  parts of  your task-based workflow may sound like a lot of manual work. But it really depends on the tools you use as a team to manage your content development process. When Raven Tools wanted to improve their process to eliminate endless emails, they focused on implementing one clear source for communication. Spoiler alert: That source- as a marketing project management tool- is . Task manager: Define as many workflows as you need for the different types of content you use in your marketing strategy. You can then easily assign those tasks out to your entire team with clear deadlines super fast. Comments: Raven Tools was able to send 75% fewer emails  because of . Comments keep your project record right in the tool you’re using for your content development process, which helps you work even more efficiently. Notifications and reminders: When you assign tasks or leave comments, your marketing calendar pushes an email notification to remind your team to check on the project. The day before any task is due, your calendar automatically sends an email to remind your team members to knock out their tasks. Dashboard: It’s rare that you’ll only work on one project at a time. So it’s nice to see a dashboard of all the comments and tasks that are due on specific days to keep a to-do list of your projects right in your marketing calendar. When you use one tool for communication, you avoid endless emails, maintain a calendar of record, and generally quit herding cats. While using as your marketing calendar  is a great way to manage your content development process, you can rock this advice with any project management tool: Agree as a team to communicate with tools that help everyone stay involved and see your progress. Avoid long email forwards to prevent missing copying someone and eliminate confusion overall. Because, seriously, those get crazy. Maintain one version of the truth for your marketing projects. Consolidate your project management tools and content calendars to better understand your deadlines, manage multiple projects at once, and easily see your progress toward completion. Manage Multiple Projects At Once While Nailing Every Deadline You experience  a learning curve every time you take on a new project. For example, if you’re adding blogging to your list of marketing tactics, you have an entirely new process to learn as you get started. So take your time. When you start any new project, quantity isn’t the goal. Consistency isn’t important if what you’re publishing is junk. Here's how we do it at : Do one thing well. Actually,  as we like  to joke, "Don't half-ass two things. Whole-ass one thing." It's silly, but there's a lot of truth to that. Set your deadlines like Seth Godin suggested earlier, ship on time, then reflect on what worked, what you could do better next time, and what you should stop doing. Once you have your process  ironed out for that one thing, add in another project. And do it slowly, just like you perfected your first project. Plan time to reflect on your growing pains as you add more projects to your to-do list, reviewing again what's going well, what you could improve, and what you should quit doing. So start slow and build your publishing momentum as you learn something new, building toward publishing more content consistently. At first, you’re perfecting your content and workflow process to build the expertise you need to publish even more. Recommended Reading: How to Learn New Marketing Skills in 11 Simple Steps (Backed By Science) Organize Your Content Development And  Naming Conventions While everyone on your team could create content differently, it’s much more efficient to have one version of the truth for the tools you use in your content development process. You might be a bit surprised that a huge majority of the team at doesn’t even have Microsoft Word on our computers, so we opt for Evernote instead. Here are a few reasons why Evernote is awesome for blogging and marketing: You can use Evernote for anything. We use different notebooks for marketing strategy, managing larger projects like new feature releases, and actually creating our content. It’s so dynamic that we use one tool for so many use cases that we decided to integrate Evernote right into to help other marketers like us plan and create content better than ever. You can capture your content ideas and inspiration wherever you are. Use Web Clipper and Evernote Helper to save ideas from the content you’re perusing on the Web, rock Skitch to take screenshots and mark them up with text and arrows, email your thoughts directly into notes and notebooks with the syntax "Note Name @Notebook Name #Tag Name !YYYY/MM/DD", scan handwritten notes right into Evernote notes, send pictures from your phone into Evernote, and even highlight text in Kindle and see the quotes you highlighted right in Evernote. Whew! Evernote is perfect for distraction-free writing to help you write blog posts faster than ever. I’m writing this post in Evernote right now with instant messaging and emails turned off, social media shut down, and really no apps to distract me from getting these ideas out of my head. I love to open up the posts I’ll reference in tons of tabs before I start writing to have inspiration at my fingertips, and then I'll turn off the Internet to avoid  getting sidetracked with anything else other than writing. Evernote is helping me do just that. Oh yeah, and I’m on an airplane- so I can use Evernote  anywhere, online or off. Takeaways: Narrow your content development tools down to a few your entire team has access to. Choose the tools that match well with your team’s working styles (ex. if your team is always on the go, that means you need tools that don’t require immediate Internet access and are mobile-friendly). From here, Meghan Frazer has some great advice to help you in your file and folder naming conventions. The ultimate goal is simplicity and helping you and your team find the information you need when you need it. So Megan suggests avoiding special characters other than hyphens or underscores, using the ISO date standard for dating your file names (YYYY-MM-DD), and using descriptive keywords to be able to find your information quickly. This is an example of what Meghan says a great file name might look like: 2015-10-31-ContentDevelopmentProcessHalloweenDiagram.jpg I’d take this a step further with a couple common conventions SEOs use for naming their files:  Lowercase every word while separating every one with a hyphen and no underscores. If you don’t need the date, eliminate it, and focus purely on the keyword of the file itself. content-development-process-halloween-diagram.jpg Whatever you decide for your naming conventions the point is this: Collaborate on a team and understand where you save content and how you name your files, folders, and notebooks so everyone can easily find the information they need quickly. Tip: Use  tags in Evernote for similes of  the keyword you use in your note name. When you search, tags will help you find the information faster. Ex. "passwords" could also be "logins". Plan  To Develop  Better Content Than Anyone Else In Your Niche Well, that’s kind of a scary headline. But Brian Dean and Austin Kleon have some awesome advice that will help you do just that! Austin is an author who  has an awesome approach when it comes to creating content: Steal like an artist.

Why Many Good Workers Turn into Bad Bosses Essay

Why Many Good Workers Turn into Bad Bosses - Essay Example When Mr. Min was promoted as the Chief Chef, orientation was given by the management about the nature of the job and expectations of the management. But when Mr. Min took charge he was not performing well as he had done in his previous job. There was confusion in the kitchen and the kitchen staff were de-motivated. In fact some of the chefs were considering exploring new opportunities. The management was concerned about the developments in the kitchen and Mr. Min was called for meeting with the management. Separate interviews were also conducted with the kitchen staff to identify the source of the problems. It was identified by the management that, the position of the Chief Chef is a job which requires more of leadership and interpersonal skills than of culinary skills. A Chief Chef should know culinary but the knowledge of culinary alone does not make a Chief. Mr. Min was a very good chef but when it came to leading a department it was very difficult for him, because his ability to lead the department in a positive manner was very less. As the Chief of a department it is very essential that a person understands the need to moti vate the staff in a positive way.